Responsibilities

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Lead the strategic adoption of AI-driven communications, content, analytics and brand governance initiatives to enhance storytelling, operational efficiency, audience engagement and Versaterm’s position as an innovator in public safety technology.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum.
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.

• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.
• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation.
• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

Benefits

• Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization.
• In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.