Responsibilities

• Lead and partner with Brand Activation Lead to define the long-term strategic vision, GTM strategy, and national activation calendar for NYX PM across key omnichannel accounts.
• Drive comprehensive account-specific in-store assortment recommendations to maximize velocity and drive both primary and secondary placement productivity tailored to each unique retail partner.
• Spearhead end-to-end display planning & execution and define the overarching planogram vision & merch execution to ensure best-in-class brand presence in-store and online.
• Direct M1 management (inclusive of displays, samples, and special operations/kits) to guarantee flawless operational and commercial execution.
• Oversee the development of disruptive brand activation plans, including promotional strategies, retail media initiatives, and high-stakes innovation day presentations.
• Drive continuous evaluation of in-year brand and category performance, providing strategic recommendations to commercial leads and category leaders to maximize sell-out and market share.
• Act as the senior voice of the brand across business development, cross-functional teams, and key account meetings, championing the voice of the customer in all strategic retail conversations.
• Manage, mentor, and develop a high-performing team of brand activation professionals.
• Customer Marketing: Align all customer-facing activations and key account plans with core brand visions, equity guidelines, and overarching commercial priorities.
• Category Marketing: Bring retailer context to annual brand planning, media and activation calendar planning discussions

Benefits

• Competitive Benefit Package, Salary Range(128-180k base salary),Medical, Dental, Vision, 401K, Pension Plan
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs