Director, Biddable Investment
New York City, NY (Hybrid)
Posted 3 days ago
Job Summary
Own the biddable strategy across paid social, programmatic, paid search and influencer amplification, guiding multi-channel planning, data-driven optimization, and senior-level leadership to drive client growth.
Job Description
Responsibilities
- Own the overarching biddable strategy across paid social, programmatic, paid search and influencer amplification, built on audience strategy and tied to client growth goals.
- Partner closely with the planning and investment team on budget allocation, channel mix, platform commitments and partner negotiations.
- Translate investment priorities into channel plans, testing roadmaps and performance targets the team can execute.
- Bring data, technology and AI into how we plan, buy and optimize, making our biddable approach more intelligent and adaptive.
- Manage senior platform relationships (Meta, TikTok, Google, DSPs and others) to secure betas, support and value.
- Act as the senior biddable voice in client meetings, QBRs and new business pitches, showing how our unified model drives business impact.
- Partner closely with our decision science team to analyze performance, provide insights and recommend optimizations to align in-market strategy with client goals to achieve or exceed benchmarks
- Lead paid social as the priority biddable channel, setting strategy across Meta, TikTok, Pinterest, Snap, LinkedIn and Reddit.
- Bring media-driven creative direction to the creative team: audience, platform and format insight that shapes concepts from the brief stage, not after.
- Synchronize media planning and message creation so every social and creator touchpoint works together as one orchestrated consumer experience.
Requirements
- 8+ years of agency-side or in-house biddable media experience
- Deep expertise in paid social, with strong working knowledge of programmatic and paid search.
- Proven experience amplifying creator and influencer content through paid media, including whitelisting, usage rights and performance measurement.
- Experience working closely with creative and influencer teams to build paid social programs, ideally where media informs the creative.
- Experience partnering with investment or trading teams on budgets, platform deals and channel mix.
- Comfortable in an integrated model where strategy, media, data, technology, AI and creative work as one team.
- Proven experience leading blended onshore and offshore teams across time zones.
- Track record of managing significant multi-channel budgets across multiple clients.
- Strong analytical skills, comfortable with attribution, incrementality, pacing and performance data.
- Confident communicator who can explain biddable strategy to clients and senior stakeholders.
Preferred
- Paid Social - Meta, TikTok, YouTube, LinkedIn, Pinterest, Snap, Reddit
- Influencer Amplification - Meta partnership ads, TikTok Spark Ads, TikTok One, YouTube BrandConnect, LinkedIn Thought Leader Ads
- Programmatic - The Trade Desk, DV360, Amazon DSP
- Paid Search - Google Ads, Microsoft Advertising, Search Ads 360
- Measurement and Ad Tech - Google Analytics, Campaign Manager 360, IAS or DoubleVerify, clean rooms
Salar Labs
Salar Labs is a next-generation media agency designed to help brands achieve greater relevance, stronger consumer connections, and accelerated growth in an era defined by constant change. By integrating strategy, media, data, technology, AI, and creative into a unified operating model, Salar Labs delivers marketing solutions that are more intelligent, adaptive, and effective.Salar Labs challenges the misalignment across marketing, by bringing media-first approach to synchronize media planning and message creation. The agency combines audience strategy with media-driven creative direction, ensuring that every message, channel, and consumer interaction works together to maximize business impact. Through continuous optimization of both media and messaging, Salar Labs helps brands improve performance while building long-term brand equity.Led by renowned industry executive Sasha Savic, Salar Labs is part of Attivo Group — combining the agility and entrepreneurial spirit of an independent agency with access to world-class talent, technology, and capabilities, helping clients navigate the future of marketing with greater confidence and impact.
Salaries
Posted range
$140K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
