Responsibilities

• Build the marketing function from scratch: define the strategy, structure, tools, and eventually the team needed to support eLocal's B2B growth.
• Own the marketing budget conversation. eLocal has not yet allocated a fixed marketing budget - you will assess channels, run tests, and bring us a data-backed point of view on where spend is justified and what return we should expect.
• Bring fresh thinking on channel mix. We're open to any combination of paid, organic, event, partner, and content channels - you don't need to work within a pre-set list, but you do need to show your reasoning.
• Recommend which industry conferences and trade shows are worth eLocal's presence and at what level - booth, sponsorship, speaking, or attendance only - based on expected ROI.
• Design and run multi-channel B2B campaigns (LinkedIn, email, webinars, and others you identify) that move prospects from “who are they?” to “get me a proposal.”
• Articulate the value of eLocal's Pay-Per-Lead/Call model to SMB owners and national marketing teams.
• Partner with sales to track performance from first touch through signed contract and use that data to inform future investment decisions.
• Turn internal performance metrics into case studies, whitepapers, and success stories that prove eLocal's leads convert.
• Explore high-scale inbound campaigns using search and industry-specific trade platforms to keep the sales funnel full of high-intent prospects.
• Arm the sales team with decks and collateral tailored to the pain points of local business owners and national marketing teams alike.

Requirements

• 8-10 years in B2B marketing, ideally with direct experience in home services, local services, or a related vertical.
• Experience either building a marketing function from the ground up, or operating inside one at a competitor or comparable company where you had a firm grasp of the budget, channel mix, and strategy behind a successful playbook - and can bring that thinking to eLocal.
• Comfortable owning budget recommendations: you can build a business case for spend, defend it with data, and adjust course when a channel isn't performing.
• Equally comfortable discussing CPA and LTV as you are planning how to make the biggest impact at a trade event.
• You know how to reach small business owners (SMBs) and corporate marketing managers where they live.
• You can take complex performance data and turn it into a simple, persuasive narrative about growth.
• You have a sales-oriented mindset: We have a lot of successful client stories amidst our teams and you will be persistent in the pursuit of gathering the information.
• Proven ability to mentor a small team of specialists while remaining a “player-coach.”

Benefits

• Medical, Dental & Vision (company-paid medical premiums ranging from 82–95%)
• Company-paid Short-Term Disability, Long-Term Disability, and Life/AD&D Insurance
• 401(k) with company match
• Flexible Paid Time Off
• Volunteer Time Off Program
• Dedicated time each month for Learning and Development
• Monthly wellness stipend
• Remote work environment
• Award-winning company culture recognized as a Great Place to Work® for six consecutive years