Responsibilities

• Write and optimize client marketing content including outreach messaging, LinkedIn campaigns, email sequences, phone scripts, and event promotional materials with creativity and an eye toward results.
• Develop and refine roundtable and campaign topics, themes, and positioning in collaboration with clients, with the ability to build strategy from scratch or sharpen what a client brings to the table.
• Continuously optimize promotional messaging and campaign strategy based on performance data, client feedback, and an instinct for what resonates with senior decision-makers.
• Develop and execute multichannel marketing campaigns to drive registration and attendance for virtual executive roundtables, as well as direct B2B outreach campaigns.
• Own market targeting and segmentation efforts, identifying the right audiences for each client using tools like LinkedIn Sales Navigator and ZoomInfo.
• Regularly meet with and manage client relationships, ensuring quality delivery of services and strong long-term retention.
• Facilitate client strategy sessions and communicate clearly and confidently with senior US executives.
• Leverage internal support team to execute tasks and move client work forward efficiently while ensuring client deliverables are completed on time and to a high standard.
• Analyze campaign performance and continuously refine strategy based on data and results.

Requirements

• Must be able to confidently meet and communicate with US-based executives in both written and spoken form.
• Minimum of 5 years of hands-on B2B marketing experience, including campaign execution, content writing, and client-facing work. This is the most important qualification for this role.
• Proven experience managing B2B client relationships with a track record of strong retention and satisfaction.
• Strong copywriting skills with the ability to craft promotional messaging that resonates with senior decision-makers.
• Experience with B2B event marketing or executive-level event promotion preferred.
• Proficiency in market targeting, segmentation, and list building using tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, or similar.
• Quick and clear verbal and written communicator who can handle multiple priorities and projects simultaneously.
• Strong knowledge of CRM systems, Google Sheets, and workflow automation tools.
• Minimum of 5 years of experience in a marketing or account management role.

Preferred

• Ideal Profile - Experienced B2B marketer with deep knowledge of how to reach and engage senior decision-makers through targeted outreach and promotional campaigns.
• Strong writer who can craft compelling marketing content and campaign messaging across LinkedIn, email, phone scripts and event promotion with creativity and a sharp eye for predicting what will work and remediating what doesn’t quickly.
• Executive-level communicator who is confident and polished when presenting to and strategizing with senior US executives.
• Reliable client relationship manager who can run regular meetings, understand client goals quickly, and translate them into focused campaign strategies.
• Experienced with virtual event promotion and understands what it takes to drive registrations and attendance.
• Tech-savvy and detail-oriented with experience managing targeting workflows, CRM data, and campaign reporting.
• Proactive and deadline-driven with the ability to balance strategy and hands-on execution.