Responsibilities

• Audience Growth & Discovery
• Social: Lead social strategy that focuses on new audience discovery and building community.
• Develop a video strategy in collaboration with the newsroom to reach younger audiences.
• Provide guidance to editors and reporters on audience-first best practices, including story formats and distribution across text, video and audio.
• Understand social media trends and usage patterns and stay on top of algorithm and other platform changes to inform the newsroom’s social media strategy.
• Set social media targets; track performance and progress to goals, including generating regular reports to share insights with the rest of the newsroom.
• Maintain steady, organic growth and engagement across all social platforms
• Newsletter: Lead newsletter strategy by monitoring performance, working with the editorial team to increase engagement and develop a growth plan.
• New Channel Discovery: Evaluate new channels for reaching audiences and manage republication partnerships.
• User experience: Analyze KPIs and goals for ideal user behavior, ie. views per session, time on story, etc., and work with the editorial team to increase engagement while adhering to The Monitor’s mission.

Requirements

• 5+ years of experience in audience development, community engagement, events strategy or newsroom leadership.
• Strong and nuanced understanding of best practices for newsletters, social media, SEO, and headline writing with a proven track record of growing audience, customer base or community engagement in one or all of these areas.
• Deep experience in convening and events:
• Knowledge of best practices in designing and producing events that inform, inspire and build trust.
• Ability to create meaningful, memorable audience experiences that enhance journalism and connect people.
• Experience cultivating partnerships with civic, nonprofit and community organizations to expand reach.
• Demonstrated ability to integrate community listening into newsroom strategy and coverage.
• Data-savvy, with experience using analytics to inform both real-time adjustments and long-term strategies.
• Highly organized and detail-oriented, able to juggle multiple short and long-term priorities and effectively work and communicate across multiple departments.
• Strong drive for innovation and experimentation, comfortable creating an idea, executing it and analyzing data for real-time changes and long-term strategy.

Preferred

• Leadership and management experience, with a commitment to professional growth of team members.
• Experience with Google Analytics, Parse.ly, Google Search Console, WordPress, and Active Campaign.

Benefits

• Flexible hybrid schedule (approx. 75% remote in Maine, 25% in-person for team meetings, strategy sessions and events)
• Employer-sponsored health, dental, eye insurance
• Cell phone stipend (nontaxable)
• Retirement savings plan with a 3% employer match
• Expense reimbursement, according to published policy
• Short-term disability insurance
• 15 days of paid time off in the first year of work; 20 days starting with the second year of employment
• 6 personal/sick days
• Generous paid holiday schedule