Director, Audience and Measurement, Go-to-Market at Fetch | USA | $174K/yr – $189K/yr

Fetch

Director, Audience and Measurement, Go-to-Market

USA (Remote)

$174K/yr – $189K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive the go-to-market for Fetch’s programmatic audience and data measurement products to align product, marketing, and sales.

Own end-to-end GTM strategy and execution for programmatic audience and measurement products.
Must-have: 8+ years of cross-functional GTM or product marketing experience.
Standout: Data-driven storytelling to translate measurement outputs into sales enablement and executive-ready narratives.

Job Description

Responsibilities

Lead Strategy & Execution : Develop and execute Fetch’s go to market strategy for our programmatic audience and data measurement products.
Sales Enablement : Partner with Sales, Marketing to develop compelling materials (e.g., pitch decks, one-pagers, case studies, and sales enablement assets) that clearly articulate the product’s value proposition, audience capabilities, and measurement impact to prospective clients.
Cross-functional Collaboration: Partner with Product and Tech to prioritize, buy and build solutions that drive customer delight.
KPI Definition & Performance Tracking : Define KPIs, and adjust strategies based on data-driven insights to optimize customer experience and monetization.
Consumer Insights & Market Trends : Leverage market and competitive research to identify opportunities, refine strategies, and stay competitive.
Launch & Innovation Management: Drive end-to-end go-to-market execution, piloting new capabilities, gathering market feedback, and iterating quickly to scale high-impact solutions.

Fetch

Fetch, America's Rewards App, empowers consumers to Live Rewarded and helps brands create lifelong customers through the power of Fetch Points. Fetch has sweeping visibility into what consumers buy, capturing more than $179 billion worth of transactions annually using cutting-edge artificial intelligence and machine learning technologies. To date, Fetch users have submitted more than 5 billion receipts and earned more than $1 billion in rewards. The app is available to download on the App Store and Google Play Store and has more than 6 million five-star reviews from happy Fetchers.

Founded in 2013

Remote, Oregon, USA

1K employees (79 in marketing)

fetch.com