Director, Audience & Data Strategy

Responsibilities

• Steward audience strategy across assigned LOBs, translating business goals into clear audience priorities, segmentation frameworks, and recommendations for planning and activation.
• Synthesize research, behavioral signals, and first-, second-, and third-party data into compelling audience narratives that reveal consumer needs, barriers, and growth opportunities.
• Partner with analytics and data science to define use cases, shape analytical approaches, and translate findings into practical audience solutions and testable growth hypotheses.
• Embed audience intelligence into briefs, media strategies, and activation plans, ensuring strategic audience definitions translate into actionable targeting approaches across channels.
• Partner with marketing sciences and activation teams to define audience learning agendas and measurement approaches that evaluate audience impact, incrementality, and business outcomes.
• Guide audience taxonomy implementation and maintenance with data operations, establishing consistent definitions and documentation while accommodating LOB-specific needs.
• Evaluate data sources, platform capabilities, and potential partnerships; recommend use cases that improve audience insight, segmentation, activation, and consumer experiences.
• Serve as a trusted audience and data strategy adviser to client and agency stakeholders, presenting clear recommendations and explaining complex solutions to technical and non-technical teams.
• Manage a portfolio of concurrent LOB workstreams, aligning scope, timelines, and resources with leadership; resolve competing demands and communicate tradeoffs early.
• Connect teams across LOBs, sharing relevant insights and methods, reducing duplicated effort, and identifying portfolio opportunities while preserving each business’s priorities.

Requirements

• 8+ years of experience in audience or data strategy, media strategy, marketing analytics, or a related field, with demonstrated ownership of complex client engagements.
• Demonstrated ownership of complex client engagements.
• Proven ability to develop audience strategies tied to business objectives and lead multiple workstreams across business units, categories, or client portfolios.
• Strong fluency in media planning, targeting, activation, and measurement, including how audience choices contribute to growth and incrementality.
• Deep knowledge of first-, second-, and third-party data and their use cases; working understanding of data lakes, clean rooms, user-level data, and responsible data use.
• Advanced proficiency with audience research and insights platforms such as Nielsen, MRI, and GWI, and familiarity with CDPs, DMPs, DSPs, and data partner offerings.
• Exceptional analytical judgment and storytelling skills, including the ability to navigate ambiguous datasets, explain limitations, and turn findings into clear recommendations.
• Excellent prioritization and project management skills, plus experience mentoring colleagues or leading project teams in a complex, fast-paced environment.

Preferred

• Agency experience supporting large, multi-vertical clients, particularly in e-commerce or consumer goods.
• Experience advancing audience-first transformation, implementing audience taxonomies, or connecting strategic segmentation to activation and measurement.