Responsibilities

• Lead the creative partnership with Data 360 Product Marketing, serving as a senior creative counterpart and helping translate product, audience, and business priorities into compelling creative strategies and executions.
• Drive digital creative excellence across web, UI/UX, AI workflows, and emerging platforms to deliver innovative, scalable web and interactive experiences
• Lead and manage a multidisciplinary creative team of copywriters and designers, providing creative direction, mentorship, feedback, prioritization, and support while building a high-performing and collaborative team culture.
• Oversee creative development across the Data 360 marketing portfolio, including demand generation campaigns, event activations and experiences, product storytelling, digital and social content, and other integrated marketing initiatives.
• Partner closely with PMM and cross-functional marketing teams to understand business objectives, product narratives, audiences, and priorities and translate them into clear, actionable creative briefs and opportunities.
• Manage and prioritize the team's creative workload in partnership with Creative Operations and marketing stakeholders, balancing planned initiatives with emerging business needs and ensuring resources are focused on the highest-impact work.
• Provide strong conceptual and strategic creative direction from initial brief through final execution, ensuring work delivers against marketing objectives while maintaining a high bar for craft, storytelling, and brand consistency.
• Provide creative consultation and direction to external agency partners and internal creative teams supporting Data 360 projects, helping establish a cohesive creative vision across work produced by multiple teams and partners.
• Serve as a trusted advisor to Product Marketing and senior creative leadership, bringing a creative point of view to conversations around product positioning, storytelling, audience engagement, and go-to-market strategy.
• Partner with other creative leaders across Global Brand & Creative to ensure Data 360 work connects to broader Salesforce campaigns, events, brand initiatives, and creative platforms.

Requirements

• BA or BFA in Art, Design, Copywriting, Journalism, Advertising, Communications, or a related creative discipline, or equivalent professional experience.
• 12+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development, within a creative agency or in-house creative organization; experience with B2B and technology brands is a plus.
• 8+ years of experience leading and managing creative teams, with demonstrated experience developing designers, copywriters, art directors, or other multidisciplinary creative talent.
• Proven experience building strong partnerships with Product Marketing, integrated marketing, or other senior cross-functional stakeholders and translating complex business and product strategies into compelling creative work.
• A world-class portfolio demonstrating strong conceptual thinking and integrated creative execution across multiple channels and formats.
• Experience developing product-focused and integrated marketing creative across campaigns, demand generation, digital, content, video, social, experiential, and events.
• Strong understanding of how to translate complex technology and product capabilities into clear, differentiated, audience-relevant creative storytelling.
• Demonstrated ability to oversee multiple concurrent workstreams, prioritize team capacity, and maintain creative quality in a fast-moving organization.
• Experience directing and collaborating with external agencies, production partners, and internal creative teams, including providing clear creative feedback and maintaining consistency across distributed work.
• Strong presentation and communication skills, with demonstrated ability to develop and present creative strategies, concepts, and recommendations to senior stakeholders.

Preferred

• You love leading and developing multidisciplinary creative teams, providing clear direction and inspiring great work
• You enjoy partnering closely with Product Marketing to translate complex product strategies into compelling campaigns, content, and experiences
• You are excited to experiment with emerging creative AI tools and find new ways to increase creativity, speed, and scale

Benefits

• time off programs
• medical, dental, vision, mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program