Director, Arts Marketing

Responsibilities

• Responsible to meet regularly with key Arts community constituents to understand the opportunities for using the Arts to market the city and to drive overnight visitors to the various Arts institutions within San Francisco
• Grants for the Arts, SF Arts Commission, major Arts partners of San Francisco Travel, Arts community PR roundtable
• Coalesce the Arts community annually around the key themes and events that provide the greatest opportunity to market the city to overnight visitors
• Overall positioning and messaging for the San Francisco Arts experience
• Themes, product and event messages that are timely and relevant to overnight visitors
• Summarize the above into an annual Arts marketing plan during the San Francisco Travel planning period that includes positioning; key messages, themes, events, programs and other priorities for the year; KPI’s for key programs; budget recommendations; and key points of integration for Marketing Communications, PR and Media Relations, Sales, Tourism, Partnerships and Public Policy departments within San Francisco Travel.
• Participate as a member of the management team for the San Francisco Travel global marketing division including weekly content meetings and quarterly budget meetings
• Provide timely input on product details and updates as necessary to the San Francisco Travel marketing communications and PR/media relations teams.
• Work with the Arts partners to help them better leverage the tourism industry and San Francisco Travel’s access to it via co-op marketing programs, trade shows, media events, FAM tours, and San Francisco Travel educational opportunities and networking events
• Timely management of key administrative responsibilities including processing the annual funding requests from Grants for the Arts, annual budgeting and ongoing budget management, timely processing and payment of invoices for programs and other expenses

Requirements

• Bachelor's degree in PR, advertising or marketing preferred
• 8+ years of experience in marketing at a Manager or Director level, preferably with a focus on or understanding of the Arts as a key experience
• Highly organized with strong attention to detail
• Discretion and ability to handle confidential information
• Professional demeanor with strong interpersonal skills
• Adaptable and able to manage multiple priorities simultaneously
• Proactive problem-solver with resourceful approach to challenges
• Collaborative team player with ability to work across departments
• Demonstrated skills in project management and prioritization
• Strategic planning experience