Responsibilities

• Lead the venue marketing team and oversee the overall strategy, setting clear goals, priorities, and expectations to drive successful marketing campaigns for concerts, comedy shows, family events, and other venue programming and initiatives.
• Oversee brand standards for venue naming rights, ensuring consistent and compliant use of brand assets.
• Shape the venue’s brand positioning, messaging, creative direction, and visual identity to strengthen the venue brand.
• Lead and collaborate with event promoters on the development and execution of integrated marketing campaigns across digital and traditional channels, including social media, email, website, advertising, public relations, partnerships, venue activations, and other relevant channels.
• Cultivate and manage media partner relationships; negotiate paid campaigns and value-added opportunities to maximize campaign performance and ROI.
• Oversee campaign execution and reconciliation, monitor performance metrics, and use data to evaluate and optimize campaign results.
• Facilitate cross-department collaboration to provide support for internal events and ongoing initiatives, including campaigns for hiring events, food & beverage offerings, guest experience communications, and more.
• Manage public relations and communications, including messaging and materials, in coordination with the appropriate internal and external teams.
• Manage media relations, including writing press releases and media pitches, coordinating interview requests, maintaining the media contact database, and monitoring media coverage and recaps.
• Oversee the venue’s content strategy, providing guidance and support for content planning and calendar management across digital and social channels.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Minimum of 5 years of progressive marketing experience, preferably within the live entertainment or sports industries, with experience in an arena, stadium, or a professional sports franchise preferred.
• Extensive knowledge of the live entertainment and music industry is preferred, with an understanding of event marketing, audience engagement, and industry trends.
• Demonstrated experience developing and managing paid advertising campaigns across digital and traditional media channels.
• Experience with email marketing, social media marketing, CRM, and the use of marketing automation platforms.
• Experience with sponsorship activation and partnership marketing.
• Knowledge of local/regional media and community engagement.
• Excellent written, verbal, and interpersonal communication skills.
• Strong leadership, strategic thinking, and analytical skills
• Detail-oriented with the ability to prioritize tasks in a fast-paced environment.