Responsibilities

• Creation and implementation of advertising and promotional campaigns for the facility, non-tenant, and third-party events to reach established sales and revenue goals.
• Development and coordination of creative and strategic grassroots campaigns for non-tenant and third-party events, developing and leaning on strong community relationships as needed.
• Development and coordination of public relations campaigns including building media relationships, booking interviews and appearances for media days, constructing press releases, etc.
• Conceptualize and execute meaningful welcome experiences/gifts for artists to be presented on event days, including event day coverage.
• Handle advertising placement in all media formats for third party events including radio, television, digital, social media, print, etc. This includes being responsible for communicating and meeting deadlines and working with promoters and media clients to receive/deliver artwork, radio and tv spots.
• Handle all promoter and client marketing needs from event announcement to show execution as well as oversee Toyota Center brand including use of logo and content of website and social media accounts.
• Monitor ticket sales, analytics and other touchpoints to regularly adjust marketing strategies in response to real-time data
• Collaborate with digital marketing team members responsible for: email marketing, social media initiatives, content creation and strategy on all social media platforms as well as posting show announcements, presales and on-sales in a timely manner.
• Oversee arena marketing budget and venue marketing expenses
• Post relevant content about artists, events and ticket information on all major social platforms while measuring effectiveness of engagement and interactions.

Requirements

• BS/BA in a related field.
• Minimum five years of event related marketing experience; entertainment venue preferred.
• Experience or exposure to media/advertising purchasing/implementation and sponsorship development.
• Experience in negotiating and purchasing media content – print, radio, digital, social media and television
• Ability to effectively collaborate with departments across the organization: Booking, Event Operations, Ticketing, etc.
• Working knowledge of Adobe Creative suite, specifically Adobe Photoshop
• Able to multi-task with proven ability to work well under pressure
• Skilled relationship builder.
• Good communication skills/organized; problem solver; detail oriented
• Carries out supervisory responsibilities for assigned staff in accordance with the organization’s policies and applicable laws. Responsibilities include: training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing issues and solving problems and regularly communicating with staff