Director, Analytics

New York City, NY (On-site)

$105K/yr – $120K/yrDirector/Executive6+ years expFull time

Posted 2 days ago

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Job Summary

Own and lead analytics strategy and client-facing insights across paid, earned and owned media, driving measurement frameworks and data-informed recommendations.

  • Define measurement strategies and dashboards that translate data into actionable guidance.
  • Lead cross-functional analytics workstreams and mentor the analytics team.

Job Description

Responsibilities

  • Analytics Strategy & Client Leadership: Develop measurement strategies and analytics frameworks that align with client objectives, business priorities and communications goals.
  • Measurement & Performance Insights: Lead integrated analytics programs across paid, earned and owned channels, translating complex data into actionable insights and strategic recommendations.
  • Data Visualization & Reporting: Oversee the development of dashboards, reports and visualizations that clearly communicate performance and support data-informed decision-making.
  • Cross-Functional Collaboration: Partner with strategy, creative, media and account teams to integrate analytics into communications planning and campaign optimization.
  • Innovation & Analytics Solutions: Identify new measurement approaches, technologies and methodologies that strengthen analytics capabilities and improve client outcomes.
  • Team Leadership & Talent Development: Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
  • Business Growth & Capability Development: Support business development efforts by helping identify new opportunities, communicating the value of analytics and contributing to the continued evolution of Zeno's analytics practice.

Requirements

  • 6+ years of experience in analytics, marketing analytics, communications measurement, paid media analytics or related fields within an agency, consulting or client-service environment.
  • 2+ years of experience leading or mentoring team members.
  • Experience developing measurement strategies and analytics frameworks that support communications and marketing objectives.
  • Strong understanding of paid, earned, owned and social media measurement.
  • Experience translating complex data into clear insights and strategic recommendations for clients and internal stakeholders.
  • Advanced proficiency with Tableau, Looker Studio, Power BI or similar data visualization platforms.
  • Strong Excel skills with experience working across large or complex datasets.
  • Experience building client-ready presentations and communicating findings to senior stakeholders.
  • Strong understanding of marketing analytics, digital performance metrics and communications measurement.
  • Experience managing multiple client engagements, budgets and project priorities.

Preferred

  • Experience supporting integrated communications, public relations or marketing measurement programs.
  • Experience with statistical analysis, attribution modeling or advanced analytics methodologies.
  • Familiarity with AI-enabled analytics tools, workflow automation or emerging measurement technologies.
  • Experience contributing to analytics innovation, thought leadership or business development initiatives.

Benefits

  • Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group logo

Zeno Group

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our purpose to champion the courageous to achieve something better for humankind, we push boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2023 PRWeek Purpose Agency of the Year, 2023 PRovoke Purpose-Driven Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Founded in 1998
New York, NY, US
899 employees (182 in marketing)

Traffic Signals

Monthly Visitors
34K
Traffic Source Mix
Search
42.7%
Direct
43.6%
Referral
8.4%
Social
3.8%
Paid
1.1%

Headcount Trend

Current headcount: ~910

Marketing Team

Marketing Team Size
140 (15% of company)
Median Career Experience
11 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
28

Funding

Last Raise
Pre Seed, 3 years ago

Funding History

  • Oct 2022
    Pre Seed

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