Responsibilities

• Build strategic measurement plans and learning agendas
• Oversee implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
• Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
• Identifies and evaluates potential vendors and socializes vendors within the data team
• Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
• Provide insight into long-term implications of insights and recommendations across several channels
• Guide junior team members to build foundational reports, understand data implications, and presentations that highlight relevant results and proposed actions
• Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy
• Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
• Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in

Requirements

• 8-10 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
• Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
• Demonstrated mastery of ad tech, mar tech, and data tools and platforms across multiple channels
• Fully able to organize and prepare well written documents independently, and guides the team in doing the same
• Able to synthesize complex analytical approaches and findings articulately and concisely
• Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce
• Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.