Responsibilities

• Product Strategy & Roadmap
• Partner with the SVP of Data Intelligence to define the multi-year strategy for Icon’s measurement product portfolio — where the products go next, which capabilities differentiate us, and where to invest.
• Own the enhancement roadmap for products in active client rollout, balancing client-driven improvements, competitive gaps, and platform scalability.
• Recommend portfolio priorities and make day-to-day product trade-offs within the strategic direction and investment priorities established with the SVP.
• Develop business cases for major product enhancements and new investments.
• Identify growth opportunities across analytics and AI solutions, including new markets, verticals, and client segments.
• Product Management & Enhancement
• Own the product lifecycle for products in active rollout — requirements, PRDs and feature specifications, backlog, release planning, testing, deployment, and post-launch review.
• Lead ongoing discovery with clients, Client Services, Media, and Analytics to determine which improvements matter most and why.
• Distinguish scalable, repeatable needs from one-time client requests, keeping the roadmap from becoming a queue of custom work.

Requirements

• 8+ years of experience across product management and analytics leadership, including ownership of product strategy and roadmap.
• Demonstrated experience taking a product from early rollout to broad adoption — improving it, expanding usage, and building the commercial motion behind it — not only launching new products.
• Experience defining and executing go-to-market strategy, positioning, and enablement for a client-facing or B2B product, ideally at an early commercialization stage.
• Experience building analytics, SaaS, MarTech, or AdTech solutions.
• Proficiency in SQL with a strong understanding of relational data models.
• Working understanding of statistical measurement concepts — hypothesis testing, significance, and experimental design — sufficient to evaluate methodology and analytical outputs.
• Strong client-facing communication and presentation skills, including at the executive level.
• Experience leading cross-functional initiatives across technical and business teams.
• Ability to translate business needs into product and technical requirements.
• Bachelor’s degree in Business, Math, Statistics, Computer Science, Economics, or other quantitative fields.

Preferred

• Media measurement and attribution experience across linear TV, CTV, and digital.
• Familiarity with MMM, MTA, incrementality and lift testing, and audience analytics.