Director Analytics Consultant, Digital Media

Chicago, IL (On-site)

$128K/yr – $238K/yrDirector/Executive10+ years expFull time

Posted 4 days ago

Job Summary

Lead strategic analytics for enterprise and high-growth accounts, guiding roadmaps, measurement, and data-driven recommendations to drive client growth and campaign impact; collaborate across Sales and agency teams to shape planning and investment; translate complex analytics for executives and mentor analytics talent to scale capabilities.

  • Own analytics roadmaps and client measurement engagement
  • Scale impact through frameworks and mentoring

Job Description

Responsibilities

  • Serve as the strategic analytics advisor for a portfolio of enterprise and high-growth client accounts.
  • Develop analytics roadmaps, measurement strategies, and data-driven recommendations that support client business objectives and revenue growth.
  • Partner with Sales, agency teams, and client collaborators to influence campaign planning, optimization, and investment decisions.
  • Translate sophisticated analytical findings into clear, actionable recommendations for executive audiences.
  • Guide advanced analyses demonstrating audience, campaign, attribution, sales, and customer-level data.
  • Consult on measurement methodologies including attribution, incrementality testing, marketing mix modeling, and performance evaluation.
  • Find opportunities to strengthen client performance through deeper insights, innovative measurement approaches, and data-driven storytelling.
  • Leverage AI-enabled tools and scalable analytical frameworks to increase efficiency and elevate the impact of client deliverables.
  • Mentor and coach analysts and analytics leaders, helping to build strong analytical capabilities across the organization

Requirements

  • Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field.
  • 10+ years of experience in analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or a related data-driven environment.
  • Proven success leading client-facing analytics, strategy, consulting, or measurement engagements.
  • Strong experience working with large, sophisticated datasets and performing advanced analytical work to solve business challenges.
  • Ability to connect analytics to broader business and marketing objectives.
  • Outstanding storytelling skills with the ability to simplify complex concepts for executive partners.
  • Experience influencing both internal and external partners across multiple levels of an organization.
  • Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies.
  • Ability to thrive in a fast-paced environment while managing multiple priorities and collaborators.

Preferred

  • Experience with identity-based measurement, attribution, incrementality testing, or marketing mix modeling (MMM).
  • Familiarity with digital advertising and analytics platforms such as Google Campaign Manager, Google Analytics, Adobe Analytics, or similar technologies.
  • Experience supporting Fortune 500 brands, large agencies, or enterprise marketing organizations.
  • Knowledge of AI-enabled analytics tools, automation workflows, or assisted coding solutions.
  • Demonstrated success shaping strategic recommendations that resulted in measurable business outcomes.

Benefits

  • Time to Recharge: Flexible time off (FTO), 15 paid holidays
  • Time to Recover: Paid sick time
  • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
  • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$128K/yr – $238K/yr

Taken straight from the job posting.

See all Publicis Groupe Holdings B.V salaries

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Director Analytics Consultant, Digital Media

Publicis Groupe Holdings B.V · Chicago, IL · On-site