Responsibilities

• Analyst Relations Strategy & Leadership
• Develop and execute a comprehensive global Analyst Relations strategy aligned with corporate growth and positioning objectives.
• Build and maintain strong, trusted relationships with leading UCaaS and CCaaS analysts.
• Lead participation in major analyst evaluations (Magic Quadrant, Wave, MarketScape, etc.).
• Drive structured engagement plans to proactively influence analyst perception and coverage.
• GEO & AI Visibility
• Develop and execute a GEO strategy to improve Intermedia’s visibility and positioning within AI-powered search engines and generative platforms (e.g., ChatGPT, Gemini, Perplexity).
• Partner with Content, SEO, Product Marketing, and PR to ensure authoritative, differentiated, and technically accurate content is optimized for AI indexing and citation.
• Monitor AI-generated responses related to UCaaS/CCaaS market comparisons and ensure Intermedia is accurately and competitively represented.
• Identify content gaps and develop strategies to improve inclusion in AI-driven research and recommendation outputs.
• Online Community & Market Evangelism
• Act as a visible and credible evangelist in industry forums and practitioner communities, including Reddit, Spiceworks, LinkedIn groups, and other relevant platforms.
• Establish and maintain a positive, authoritative brand presence in online technical and buyer communities.
• Monitor sentiment and competitive narratives across forums and respond strategically and appropriately.
• Partner with Marketing and Communications to develop thought leadership content that fuels organic discussions and strengthens brand advocacy.
• Market Intelligence & Reputation Management
• Track analyst commentary, peer reviews, AI-driven summaries, and community discussions to identify perception gaps.
• Provide executive-level insights on analyst sentiment, competitive positioning, and emerging industry narratives.
• Develop coordinated response strategies for misinformation or competitive claims impacting reputation.
• Cross-Functional Collaboration and Execution Drivenness?

Requirements

• 8+ years of experience in Analyst Relations, Product Marketing, Corporate Marketing, or related strategic roles within the UCaaS and/or CCaaS industry.
• Deep knowledge of unified communications and contact center competitive landscapes.
• Established relationships with leading analysts covering cloud communications and CX technology.
• Demonstrated success influencing outcomes in major analyst evaluations (MQ, Wave, MarketScape).
• Experience driving executive-level messaging and positioning strategies.
• GEO & Digital Expertise
• - Demonstrated understanding of Generative Engine Optimization (GEO), AI-driven search behavior, and modern content visibility strategies.
• - Experience partnering with SEO and content teams to improve inclusion and positioning in AI-powered and traditional search environments.
• - Familiarity with how LLMs source, summarize, and reference enterprise technology vendors.
• Community & Evangelism Capabilities
• - Experience engaging authentically in technical or practitioner communities (e.g., Reddit, peer review platforms, IT forums).
• - Strong executive presence and ability to serve as a credible public-facing industry voice.
• - Ability to navigate public discussions with authority, nuance, and brand sensitivity.
• Core Competencies
• - Strategic thinker with strong operational execution.
• - Exceptional written and verbal communication skills.
• - Strong cross-functional leadership and influence skills.
• - Data-driven mindset with experience measuring perception impact and brand sentiment shifts.

Benefits