Responsibilities

• Define and execute the Americas field marketing strategy aligned with global priorities and regional revenue targets, driving measurable pipeline and revenue impact across priority industries,
• Lead demand generation and account‑based marketing programs that create, accelerate, and expand pipeline across target accounts.
• Lead adoption of emerging AI capabilities within the marketing organization by identifying innovative use cases, establishing best practices, and ensuring responsible and effective application of AI across regional marketing programs.
• Deliver integrated, multi‑channel marketing programs including events, digital campaigns, ABM, partner marketing, webinars, and customer advocacy initiatives.
• Partner closely with regional sales leadership and customer success to align on account priorities, pipeline goals, and go‑to‑market execution.
• Lead the planning and execution of high‑impact industry events, executive programs, and partner‑led initiatives that strengthen customer and partner engagement.
• Establish KPIs, analyze performance, and share market insights, competitive intelligence, and customer feedback to continuously optimize impact and inform global marketing strategy.

Requirements

• 12+ years of experience in B2B marketing, with deep expertise in field marketing and demand generation
• Proven leadership experience building, mentoring, and developing high‑performing marketing teams
• Strong background in B2B SaaS or technology‑driven organizations, ideally serving enterprise customers
• Demonstrated success leading account‑based marketing strategies and enterprise‑focused programs
• Experience partnering closely with sales and cross‑functional stakeholders to drive pipeline and revenue outcomes
• Highly analytical and data‑driven, with a strong focus on performance measurement and continuous optimization
• Comfortable operating in a fast‑paced, global organization and willing to travel up to 30% for regional engagement
• Bachelor’s degree in Marketing, Business, or a related field is required; an MBA is a plus.

Preferred

• A bachelor’s degree in Marketing, Business, or a related field is required; an MBA is a plus.

Benefits

• Life at HERE comes with generous benefits to support your health and overall wellness. Benefits available to US-based HERE employees include health (Medical/Dental/Vision) insurance, retirement savings plans, paid time off & leave policies .