Responsibilities

• Strategy and Execution
• Create co-messaging and campaigns for target audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations to deliver revenue influence.
• Increase marketplace engagement and hyperscaler partner collaboration to increase relevance, create demand and deliver incremental pipeline .
• Create activation-ready toolkits to support co-sell and pipeline creation across alliance partnerships.
• Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes.
• Pipeline & Demand Generation
• Drive measurable growth in alliance-sourced and alliance-influenced pipeline .
• Own pipeline creation and acceleration for the defined audience/segments through tech alliance partnerships .
• Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings that will help scale programs.
• Support marketplace listings and promotion .

Requirements

• Bachelor’s degree in marketing, business management and/or communications
• 10+ years of B2B marketing experience with at least 5 years in technology alliance partnerships and 3 years in cybersecurity
• Proven track record driving alliance-sourced and alliance influenced - pipeline
• Microsoft and AWS experience required
• Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action
• Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates
• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity
• Strong cross-functional collaboration skills, especially partnering with stakeholders across Product Marketing, Corporate Marketing, Demand Generation, Regional Marketing, Sales, and Partner teams
• Hands on experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)
• Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset

Benefits

• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance Discount
• Life insurance
• Commuter benefits
• 401(k)
• Employee Assistance Program
• As a growing business strengthening its governance and controls, this role plays a part in supporting high standards of integrity and accountability.