Director, AI Campaigns, Social Media & Digital Content

New Orleans, LA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive AI-powered B2B SaaS demand and pipeline acceleration through integrated multi-channel campaigns.

  • Define and execute an AI-enabled demand strategy aligned to growth goals.
  • Must-have: 5+ years in B2B SaaS growth marketing with AI tools.
  • Standout: Experience leading autonomous AI-driven campaigns and AI content workflows.

Job Description

Responsibilities

  • Pipeline generation and signal-based demand performance
  • Integrated campaign orchestration (human and AI-in-the-loop)
  • AI-driven digital content delivery and dynamic storytelling
  • AI Trust & Ethics: Ensuring all autonomous agents and generated content operate securely, transparently, and protect brand integrity
  • Website campaign, solution content, and GEO (Generative Engine Optimization)
  • PR and social agency alignment with campaigns
  • Campaign Strategy & Pipeline Acceleration-Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities.
  • Architect integrated demand programs across:
  • - Cutting-edge digital marketing & dynamic web experiences
  • - Signal-based marketing and real-time intent triggers
  • - Autonomous AI agent outbound/inbound workflows

Requirements

  • 5+ years in B2B SaaS Growth Marketing, with recent, hands-on experience deploying AI marketing tools, autonomous agents, or LLM-driven content workflows.
  • Deep expertise in account-based marketing, intent-driven demand, and signal-based marketing (e.g., using tools like 6sense, Clay, or interactive digital ecosystems to trigger automated plays).
  • Strong understanding of modern search dynamics (AEO/GEO) and how to optimize digital content for AI consumption.
  • Proven success driving pipeline generation, integrated multi-channel campaigns, and revenue impact.
  • Experience working with PR agencies or communications partners.
  • Familiarity with Salesforce ecosystem, DevOps, or developer markets preferred.
  • Ability to collaborate across product, marketing, and sales leadership.

Preferred

  • Familiarity with Salesforce ecosystem, DevOps, or developer markets preferred.

Benefits

  • Copado offers a comprehensive benefits package, which includes:
  • Comprehensive health, dental, and vision insurance.
  • 401(k) Plan
  • Paid Time Off
  • Wellness Perks
Copado logo

Copado

3.4 Glassdoor

Copado is the leader in AI-powered DevOps for Salesforce and business applications. Backed by Insight Partners, SoftBank, IBM, Capgemini and Salesforce Ventures, Copado delivers Org Intelligence to simplify complexity and bring clarity to enterprise delivery. Copado unifies planning, building, testing and releasing on Salesforce with built-in trust, automation and governance. More than 1,750 global brands — including Coca-Cola, Medtronic, T-Mobile and Volkswagen — use Copado to accelerate digital transformation, achieving 20x more frequent releases, 95% less downtime, 10x faster testing and 20% greater productivity.

Founded in 2013
Chicago, Illinois, USA
555 employees (44 in marketing)
56% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
147K
Monthly Google Ads Budget
$80.9K
Traffic Source Mix
Search
45.4%
Direct
44.3%
Referral
7.6%
Social
1.4%
Paid
1.2%

Headcount Trend

Current headcount: ~555

Marketing Team

Marketing Team Size
33 (6% of company)
Median Career Experience
13 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$270.8M
Last Raise
$140M
Series C, 5 years ago

Funding History

  • Sep 2021
    Series C • $140M
  • Feb 2021
    Series B • $96M
  • Jun 2020
    Series B • $26M

Recent News