Responsibilities

• Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities.
• Architect integrated demand programs across: Cutting-edge digital marketing & dynamic web experiences
• Signal-based marketing and real-time intent triggers
• Autonomous AI agent outbound/inbound workflows
• Design multi-channel campaign journeys that use AI to adapt to ICP segments in real-time.
• Optimize programs that move accounts from signal → autonomous engagement → opportunity.
• Drive pipeline velocity improvements across the funnel.
• Partner with sales leadership to align campaigns with pipeline priorities. This role is accountable for pipeline contribution, conversion improvement, and overall pipeline influence.
• Define quarterly campaign themes aligned with product launches and revenue goals.
• Ensure messaging and content support full-funnel buyer journeys.

Requirements

• 5+ years in B2B SaaS Growth Marketing, with recent, hands-on experience deploying AI marketing tools, autonomous agents, or LLM-driven content workflows.
• Deep expertise in account-based marketing, intent-driven demand, and signal-based marketing (e.g., using tools like 6sense, Clay, or interactive digital ecosystems to trigger automated plays).
• Strong understanding of modern search dynamics (AEO/GEO) and how to optimize digital content for AI consumption.
• Proven success driving pipeline generation, integrated multi-channel campaigns, and revenue impact.
• Experience working with PR agencies or communications partners.
• Familiarity with Salesforce ecosystem, DevOps, or developer markets preferred.
• Ability to collaborate across product, marketing, and sales leadership.

Benefits

• Copado offers a comprehensive benefits package, which includes:
• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) Plan
• Paid Time Off
• Wellness Perks