Responsibilities

• Shape the Affiliate Ecosystem - Own affiliate strategy across our client portfolio, with an initial focus on TikTok Shop.
• Shape the Affiliate Ecosystem - Develop scalable frameworks for affiliate recruitment, activation, engagement, and retention.
• Shape the Affiliate Ecosystem - Create programs that drive measurable GMV growth while aligning with client goals and budgets.
• Shape the Affiliate Ecosystem - Define when and how brands should engage with affiliates, influencers, and creator networks.
• Shape the Affiliate Ecosystem - Continuously test, measure, and optimize performance to improve results over time.
• Activate the Network - Build and lead a best-in-class affiliate community that attracts high-performing creators and sellers.
• Activate the Network - Develop communications, incentives, and resources that help affiliates succeed.
• Activate the Network - Ensure creators receive strong campaign briefs, content direction, and performance insights.
• Activate the Network - Create an ecosystem built around long-term partnership, not one-time transactions.
• Lead the Category - Stay ahead of platform updates, affiliate programs, incentives, and policy changes across social commerce.
• Lead the Category - Monitor competitive ecosystems including Amazon, Shopify, Whatnot, and emerging commerce platforms.
• Lead the Category - Identify new opportunities that create a competitive advantage for Third and our clients.
• Lead the Category - Serve as the company's subject matter expert on affiliate commerce and creator partnerships.
• Build the Operating System - Manage, coach, and develop the team responsible for affiliate recruitment and program execution.
• Build the Operating System - Establish performance metrics, workflows, and quality standards.
• Build the Operating System - Build scalable systems that improve efficiency while maintaining a high-quality affiliate experience.
• Build the Operating System - Partner closely with Client Success, Paid Media, Livestream, Creative, and Commerce Operations teams.
• Measure What Matters - Own the relationship with Cruva and maximize platform capabilities across sourcing, outreach, management, and reporting.
• Measure What Matters - Develop dashboards, KPIs, and reporting frameworks that clearly demonstrate affiliate impact.
• Measure What Matters - Use performance data to identify growth opportunities and improve program effectiveness? (Note: kept punctuation as in source).

Requirements

• 4-6 years of experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or related fields.
• At least 3 years of direct experience managing social affiliate programs.
• Deep understanding of TikTok Shop affiliates and creator ecosystems.
• Strong understanding of affiliate business models, incentives, attribution, and performance measurement.
• Experience building and scaling affiliate programs that drive measurable revenue growth.
• Experience managing affiliate technology platforms, creator tools, or affiliate SaaS solutions.
• Proven leadership experience, including managing remote or distributed teams.
• Strong analytical skills with the ability to turn performance data into strategic action.
• Excellent communication, relationship-building, and presentation skills.

Nice to have

• Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.