Responsibilities

• Analyze the medical creator landscape across platforms (TikTok, Instagram, YouTube, LinkedIn, podcasts, and emerging channels) to identify top-performing content, trending voices, and white space opportunities across relevant HCP specialties.
• Synthesize creator performance data, content trends, and audience insights to surface strategic recommendations for brand teams on which voices, topics, and content formats are driving the highest share of influence in the category.
• Track competitive positioning within the medical creator space, providing LDB brands with a clear view of where we lead, and where the greatest opportunity lies.
• Stay continuously informed on emerging advocacy tactics, platform shifts, and HCP content trends, translating signals into proactive strategic counsel for brand and marketing teams.
• Lead the development of LDB's Medical Advocacy Strategy, grounded in market data and category insights, ensuring alignment across brands, the CDMO team, and key functions including marketing, medical relations, PR, commercial, and digital.
• Design and evolve divisional advocacy programs — including tentpole campaign frameworks, product launch playbooks, seeding approaches, and creator development tracks — that brand teams can activate with consistency and scale.
• Build and champion community strategies that grow LDB's presence among healthcare professionals on social media, expanding the pool of medically credible voices advocating in our categories across nano, micro, and macro tiers.
• Define the Medical Spokesperson Strategy for LDB, working with the CDMO team to identify synergies across brands, topics, and activation moments, and ensuring strategic coherence at the divisional level.
• Own advocacy reporting and insights for LDB — defining the right KPIs, synthesizing performance data across campaigns and brands, and delivering regular, executive-ready updates that connect advocacy activity to business outcomes.
• Translate performance data into strategic recommendations, identifying what is working, what needs to shift, and where LDB should invest next to grow its medical share of influence.

Requirements

• Bachelor's degree (BA/BS); 8–10 years of professional experience spanning digital marketing, advocacy, data-driven strategy, and/or the medical or pharmaceutical industry.
• Strong analytical skills — able to interpret creator performance data, campaign insights, and market trends to develop clear, strategic recommendations.
• Demonstrated experience designing and scaling advocacy strategies and programs across a matrixed organization — a strategic leader who builds frameworks others can execute against.
• Experience working in or with the medical, pharmaceutical, or health & wellness creator ecosystem, with a strong understanding of HCP compliance requirements and content dynamics.
• Proven ability to synthesize complex data and market intelligence into actionable strategies that drive brand and divisional decisions.
• Experience managing vendors, agencies, and advocacy platforms, including budget ownership and performance accountability.
• Strong cross-functional leadership skills — able to align marketing, medical, digital, commercial, and communications teams around a shared strategic direction.
• Proficiency in social listening and creator analytics tools (e.g., Sprinklr, Traackr, CreatorIQ, Brandwatch, Tubular, or equivalent platforms).
• Excellent reporting and communication skills — able to present complex insights clearly and compellingly to brand teams and senior leadership alike.
• Strong project and program management skills — able to manage multiple workstreams and drive execution across a complex, matrixed organization.

Preferred

• Master's degree in Marketing, Communications, Business, or a related field.
• Experience with creator economy platforms or social intelligence tools at an enterprise level.
• Background in community strategy or advocacy program development within healthcare, beauty, or wellness.
• Relevant Industry Certifications in digital marketing, healthcare communications, or advocacy.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs