Responsibilities

• Manage and mentor a growing and diverse team
• Create and elevate current analytics methodology, build a replicable statistical framework to rollout across multiple clients
• Develop, train, productionalize new models to be used to media optimization and driving client business
• Working closely with clients and account teams to assess business and marketing challenges, discuss the possible solutions, and execute a plan.
• Oversee team modeling outputs and inputs, working with Business Intelligence and Data Engineering team to assure data processes are automated and efficient
• Build marketing mix modeling, diminishing returns analysis and campaign test design to assess and inform client return on media investment
• Spearhead new analytical initiatives to drive actionable insights for our clients
• Role will report directly to the VP, Advanced Analytics with a dotted-line reporting to that client vertical.

Requirements

• Master’s degree in a mathematical or quantitative discipline (Statistics, Economics, Predictive Analytics, etc.). 5+ years or more experience in data & analytical functions in an agency/ consulting environment with at least three years of team management experience
• Proficiency with statistical analysis tools such as Python and R, as well as database (SQL)
• Experience with DTC and data heavy clients is a must
• Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models and multi-touch attribution algorithms
• Ability to both get the hands dirty with data and communicate with clients on their business questions
• Familiarity of changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360), SEM
• Managing 2-3 junior analytics’ members
• - 4-6 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field.
• - 2-4 years of experience managing teams required.
• - Advanced degree required or comparable knowledge of statistics and mathematics

Preferred

• Knowledge and Skills Required
• 4-6 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field.
• 2-4 years of experience managing teams required.
• Advanced degree required or comparable knowledge of statistics and mathematics
• High-end marketing response modeling expertise, models which determine the Cost per Acquisition or Return on Investment of marketing expenditures.
• Proven effectiveness in managing business relationships.
• Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously.
• Deep expertise in advertising platforms and/or the ad tech industry preferred.
• Media Mixed Modeling necessary
• Programming/scripting experience a must (R, Python), must have expertise in data wrangling as well as regression and machine learning functions.