Director of Acquisition Marketing and Onboarding

Responsibilities

• Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
• Manages and helps develop departmental measurements and KPIs based on overall business goals.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Requirements

• University (Degree) Preferred
• 5+ Years Required; 7+ Years Preferred
• Physical Requirements: Sedentary Work
• Experience in financial services, insurance, or retirement/benefits industries.
• Direct experience designing or optimizing participant/customer onboarding journeys
• 7+ years of hands-on and leadership experience in paid media investment across the full funnel but with a focus on lower funnel/conversion paid media with deep expertise across paid media channels (e.g., paid search, paid social, programmatic display, video/OTT) with a track record of optimizing channel mix to drive conversion and or acquisition.
• Experience building and managing (with partners in analytics) a test-and-learn roadmap/agenda across paid media and onboarding touchpoints, including A/B creative testing, Channel Mix optimization and incrementality or lift studies and has the statistical rigor to translate results into actionable creative and media strategy.
• Strong track record of partnering with analytics teams to connect marketing performance directly to business outcomes, including understanding and presenting ROAS/ROI models, Conversion Rate, Cost Per Acquisition, media mix and attribution analyses, and marketing business cases to senior leadership.
• Experience managing agency and vendor relationships
• Prior people leadership experience managing acquisition marketing and/or onboarding marketing teams

Benefits

• Benefits and Total Rewards The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary .