Director of Acquisition Marketing and Onboarding
Charlotte, NC (On-site)
Posted 2 weeks ago
Job Summary
Owns go-to-market strategy and cross-functional campaign execution to drive onboarding, conversion, and business outcomes.
- Lead campaign planning and execution in partnership with Sales and marketing teams
- Partner with analytics to link marketing activity to ROAS and conversions
- Define and track KPIs aligned to business goals
Job Description
Responsibilities
- Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
- Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
- Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
- Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
- Manages and helps develop departmental measurements and KPIs based on overall business goals.
- Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
Requirements
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- Physical Requirements: Sedentary Work
- Experience in financial services, insurance, or retirement/benefits industries.
- Direct experience designing or optimizing participant/customer onboarding journeys
- 7+ years of hands-on and leadership experience in paid media investment across the full funnel but with a focus on lower funnel/conversion paid media with deep expertise across paid media channels (e.g., paid search, paid social, programmatic display, video/OTT) with a track record of optimizing channel mix to drive conversion and or acquisition.
- Experience building and managing (with partners in analytics) a test-and-learn roadmap/agenda across paid media and onboarding touchpoints, including A/B creative testing, Channel Mix optimization and incrementality or lift studies and has the statistical rigor to translate results into actionable creative and media strategy.
- Strong track record of partnering with analytics teams to connect marketing performance directly to business outcomes, including understanding and presenting ROAS/ROI models, Conversion Rate, Cost Per Acquisition, media mix and attribution analyses, and marketing business cases to senior leadership.
- Experience managing agency and vendor relationships
- Prior people leadership experience managing acquisition marketing and/or onboarding marketing teams
TIAA
At TIAA, we believe everyone has the right to retire with dignity. For more than 100 years, we’ve provided retirement plans, insurance, and investment services, empowering millions of people— in education, healthcare, and nonprofit —with the knowledge, guidance, and lifetime income needed to plan their futures. We are fighting to ensure a more secure financial future for all and for generations to come. Visit tiaa.org to learn more about preparing for a more secure retirement. For our Terms of Use, please visit ter.li/termsofuse.4127037
Salaries
Posted range
$103K/yr – $150K/yr
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