Main Requirements

• DTC/E-COMMERCE
• CRO Funnel Experience
• Direct Response Copywriting (i.e. Advertorials/Listicles)

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Who We Are

We have two brands…

Michael Todd Beauty builds science-backed beauty tools designed to bring spa-quality treatments into everyday homes—accessible, effective, and obsessively engineered to help customers look and feel better. Our brands have earned 15,000+ five-star reviews, countless awards, and press from Allure, Vogue, Cosmopolitan, People, and more.

NasalFresh MD where we engineer clinically-inspired nasal care devices designed to bring professional-grade sinus relief—built to do what sprays, neti pots, and every other option on the shelf can't: rinse and suction simultaneously. We’ve already helped over 300k customers & over 5,000+ five-star reviews, a patent-pending dual-pump system.

We move fast, we experiment relentlessly, and we obsess over the details that turn browsers into buyers…and buyers into loyal fans.

About the Role

We’re looking for an eCommerce Manager who thinks like a direct-response marketer, tests like a CRO scientist, and executes like a full-stack DTC operator.

If you love building funnels that actually convert…

If you study heatmaps like they’re MRI scans of user intent…

If you know why page one of a long-form advertorial must trigger an emotional micro-commitment…

You're in the right place.

This role is for someone who understands the psychology behind conversions—not just UI, but why people click, scroll, hesitate, abandon, and buy. You’ll architect the full journey: landing pages, advertorials, quiz funnels, long-form sales pages, PDPs, post-purchase upsells…every touchpoint where persuasion lives.

We want someone who can break industry benchmarks, then break their own. Someone who understands that DTC growth is a game of iterative wins, bold testing, and relentless curiosity.

You’ll have near-total freedom to experiment, innovate, and push the boundaries of what a DTC ecommerce experience can be.

Key Responsibilities

Own Website Performance & CRO

Take full ownership of performance across our Shopify storefront (including Replo)—ensuring every page, funnel, and touchpoint is optimized using direct-response fundamentals, not just aesthetic best practices.

Lead CRO initiatives end-to-end:

• Support the Ad & Retention teams by building new funnels on winning angles
• Partner on GTM strategy and execution for new product launches across both brands
• Identify psychological friction points in the funnel
• Craft hypotheses that apply persuasion, UX, and behavioral triggers
• Build and launch tests
• Analyze results with statistical rigor
• Iterate, scale, and repeat

Run Continuous A/B & Multivariate Tests

Build test variations that leverage:

• DR copy principles
• Emotional drivers and persuasion angles
• Visual hierarchy
• Cognitive load reduction
• Offer positioning
• Price/bonus stack architecture
• Conversion-focused UX flows

You’re not afraid of long-form pages, “Reasons Why” sales pages, or advertorial-style content. You know how to make them convert.

For example:

Michael Todd Beauty’s

• 9 Reasons Why: https://michaeltoddbeauty.com/pages/sonicsmooth-listicle-3-women-50
• Menopause Advertorial: https://michaeltoddbeauty.com/pages/advertorial-sonicsmooth-menopause-mustache-v5

NasalFresh MD

• 10 Reasons Why: https://nasalfreshmd.com/pages/ls2
• Fonder Advertorial https://nasalfreshmd.com/pages/founder-advertorial-1

Data-Driven Insight Mining

Use GA4, GTM, heatmaps, session recordings, and funnel analytics to:

• Diagnose bottlenecks
• Uncover hidden drop-off patterns
• Identify quick wins and long-term strategic opportunities
• Translate raw data into conversion-driving actions

Creative Test Architecture

Design high-impact experiments informed by DR psychology:

• Visual storytelling
• Trust signals and social proof
• Cognitive biases (anchoring, loss aversion, reciprocity, etc.)
• Above-the-fold restructuring
• Offer sequencing
• Hero section reframing
• Pre-sale articles and advertorial funnels

If you see a UX or messaging issue, you fix it—directly in Figma or alongside design.

Cross-Functional Execution

Collaborate with:

• Media buyers (ad-to-funnel congruency)
• Retention team (email/sms → site alignment)
• Designers (quick iteration)
• Developers (ensuring pixel perfect execution)
• Growth team (GTM & Offer strategy)

You’re the glue that holds the entire conversion ecosystem together.

Requirements

• Available during EST business hours (9am–5pm) — international candidates must have a minimum 4-hour daily overlap
• 3+ years of hands-on CRO and ecommerce experience with DTC brands or high-velocity agencies
• Direct-response funnel experience is non-negotiable
• [note:NO BLACK-HAT Direct Response.]
• Strong understanding of copywriting, customer psychology and emotional drivers
• Skilled at directing the build of high-converting landing pages (long-form, PDPs, advertorials, quizzes, comparison pages)
• Experience designing tests in Figma & developing on Shopify/Replo (you will also have a designer & developer on your team but you must be comfortable doing it yourself too)
• Strong understanding of web analytics, GA4, GTM, events, tracking, and heatmaps
• Proficiency with A/B testing tools
• Able to create structured, clear testing roadmaps
• Knows how to evaluate statistical significance properly
• Comfortable working fast, prioritizing efficiently, and adapting on the fly
• Can translate raw data into persuasive, conversion-focused insights
• Naturally curious, self-directed, and relentlessly focused on performance
• Deep understanding of DTC buyer intent, UX best practices, and funnel logic
• Ability to audit, implement, and optimize SEO across Shopify Plus storefronts
• PLUS: Experience building high-converting funnels with multi-step one-click upsells on third-party funnel platforms (e.g., CheckoutChamp, ClickFunnels, Funnelish, Sticky.io, or similar)
• Plus: CXL certification
• Plus: Experience with GEO (Generative Engine Optimization) and how AI search impacts ecomm product and content visibility

Benefits

• Competitive salary + commission
• Medical, vision & dental
• Relocation package available for the right U.S.-based candidate — we're based in Port St. Lucie, FL (Treasure Coast)
• Opportunity to build, test, and scale a conversion engine for a fast-growing brand with millions of visitors

Michael Todd Beauty is an Equal Opportunity Employer. We champion inclusion, embrace diverse perspectives, and believe great ideas come from everywhere.