Responsibilities

• Scale the Account: Push our Meta ad spend from its current $700K per month toward $2-3M per month while maintaining or improving ROAS through relentless creative testing and iteration.
• Deep Psychological Strategy: Build concepts based on deep customer personas and match specific marketing frameworks (unaware, problem-aware, solution-aware) to those personas and their desires.
• High-Volume Output: Produce a high volume of quality concepts weekly, working seamlessly with our graphic designers and leveraging AI tools (like nanobanana pro) to build statics on your own.
• Scientific Iteration: Run "learnings" on every single creative. Form a hypothesis, test it, analyze why it worked or failed, and iterate on the winners relentlessly.
• UGC and Content Mastery: Build and improve systems to source UGC, brief creators, manage AI video creatives, and oversee the production of high-converting assets.

Requirements

• Proven Scale: You have a documented track record of managing creative strategy for Meta ad accounts spending $500K+ per month and have helped scale ad spend to $1M+ per month.
• Extreme Autonomy: You do not wait for instructions. You get things done, build systems, and take full ownership of the creative pipeline without being asked.
• Psychology Expert: You deeply understand consumer awareness stages, emotional hooks, personas, and how to write copy that converts cold traffic for specific audience segments.
• AI and Format Fluent: You are up-to-date with the latest AI tech for ad creation (statics, video, AI-generated content) and know how to design listicles, advertorials, and hybrid MOF/BOF ads.
• Obsessive Learner: You are addicted to learning, improving, and analyzing data to beat your own control ads. You stay on top of every new tool and trend in the space.