Direct Response Copywriter - REMOTE

Salt Lake City, UT (Remote)

$75K/yr – $105K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the copy funnel from idea to finished asset, protect Truvani’s voice, and drive performance across paid and brand content.

  • Own the ad conversion cycle: write and brief assets for Meta, YouTube, and other paid channels from idea to execution.
  • Maintain brand voice across email, social, product copy, and all brand touchpoints.
  • Collaborate with design, video, product, and marketing to ship campaigns on deadline and use performance data to iterate.

Job Description

Responsibilities

  • Write and brief assets for Meta, YouTube, and other paid channels, taking concepts from idea to finished asset.
  • Own the concept from idea to execution — writing copy, briefing designers and editors, and coordinating with creators to bring scripts to life on camera.
  • Write beyond the ad with email campaigns, social captions, product copy, and other brand content, maintaining Truvani's voice across channels.
  • Protect the voice by stewarding Truvani's brand across every piece of copy.
  • Collaborate cross-functionally with the Senior Creative Strategist, designers, video editors, and product and marketing teams to ship campaigns on deadline.
  • Test and iterate using performance data and customer feedback to refine messaging and double down on what works.
  • Stay sharp by tracking direct-response classics, competitor advertising, and category trends to keep copy fresh.
Truvani logo

Truvani

Truvani's goal is to eliminate nasty ingredients from all daily-use products. We started with supplements. We launched personal care in 2021. 6 years old. Bootstrapped. Growing quickly. We are looking for team members who want to be part of a remarkable company that's hoping to Be The Change.

Founded in 2018
USA
41 employees (10 in marketing)

Traffic Signals

Monthly Visitors
109.5K
Traffic Source Mix
Search
33.6%
Direct
55.6%
Referral
5.1%
Social
4.9%
Paid
0.5%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
6 (15% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 11 months ago