Marketing Copywriter
Jack Westin
USA (Remote)
In-housePart-timeIntern/new grad5+ years exp.
1 day ago
Direct Response Copywriter - REMOTE
Tampa, FL (Remote)
$75K/yr – $105K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the creative messaging engine for direct-response copy across paid and brand channels, translating concepts into high converting assets while preserving Truvani's voice.
- Growth Messaging: Write ad copy, hooks, scripts and briefs for Meta, YouTube, and other paid channels from idea to asset.
- Brand Voice & Content: Write beyond the ad, keeping Truvani's voice consistent across email, social captions, product copy, and brand content.
- Testing & Optimization: Use CTR, hook rate, CPA and customer feedback to refine messaging and double down on what works.
Job Description
Own the creative messaging engine for direct-response copy across paid and brand channels, translating concepts into high converting assets while preserving Truvani's voice.
- Growth Messaging: Write ad copy, hooks, scripts, and briefs for Meta, YouTube, and other paid channels from idea to asset.
- Brand Voice & Content: Write beyond the ad, keeping Truvani's voice consistent across email, social captions, product copy, and brand content.
- Testing & Optimization: Use CTR, hook rate, CPA and customer feedback to refine messaging and double down on what works.
- Voice Stewardship: Protect the brand voice across every copy touchpoint, channel, and format.
- Cross-Functional Collaboration: Partner with design, video, product, and marketing to deliver campaigns on deadline.
- Stay Fresh: Track direct-response classics, competitors, and category trends to keep angles compelling.
Truvani
Truvani's goal is to eliminate nasty ingredients from all daily-use products. We started with supplements. We launched personal care in 2021. 6 years old. Bootstrapped. Growing quickly. We are looking for team members who want to be part of a remarkable company that's hoping to Be The Change.
Traffic Signals
Monthly Visitors
109.5K
Traffic Source Mix
Search
33.6%
Direct
55.6%
Referral
5.1%
Social
4.9%
Paid
0.5%
Headcount Trend
Current headcount: ~43
Marketing Team
Marketing Team Size
6 (15% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Private Equity, 11 months ago
