Responsibilities

• Write what converts . Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
• Own the concept. Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
• Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
• Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
• Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
• Test and iterate . Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
• Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh

Requirements

• 3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels
• Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — you can explain why a piece of copy works, not just that it does
• Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds
• Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice
• A portfolio of 2–3 pieces of copy you've written, ideally with the performance results you can speak to
• Comfort working across multiple campaigns and projects at once without dropping a thread
• Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required
• Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S.