Responsibilities

• Write what converts. Create ad copy, hooks, scripts, and briefs for Meta, YouTube, and paid channels from idea to finished asset.
• Own the concept. Take ad concepts from idea to execution, briefing designers and editors, and partnering with creators to bring scripts to life.
• Write beyond the ad. Craft email campaigns, social captions, product copy, and other brand content while preserving Truvani’s voice.
• Protect the voice. Be the steward of the brand across every copy touchpoint and format.
• Collaborate cross-functionally. Work with the Senior Creative Strategist, designers, video editors, product, and marketing teams to hit deadlines.
• Test and iterate. Use performance data and customer feedback to optimize messaging and drop underperforming ideas.
• Stay sharp. Monitor direct-response classics, competitors, and category trends to keep angles fresh.

Requirements

• 3+ years of copywriting with proven impact on traffic, engagement, or conversions through Meta, Instagram, or other paid ads.
• Deep direct-response and consumer psychology knowledge with ability to explain why copy works.
• Ability to translate DR principles into short-form, scroll-stopping content for feeds.
• Excellent writing and editing, able to vary tone without losing brand voice.
• Portfolio of 2–3 copy pieces, with performance context if available.
• Comfort juggling multiple campaigns/projects without losing thread.
• Experience in health, wellness, supplements, or CPG is a strong plus, but interest in the category is required.
• Based in the United States; remote role with core U.S. business hours.

Benefits

• Health benefits after 60 days
• 401(k) with employer matching after 60 days
• Paid time off and paid holidays
• Paid family leave
• Remote work stipend
• Education and professional-development stipend
• Monthly Truvani store credit
• Fully remote within the United States