Direct Marketing Specialist

West Des Moines, IA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive direct marketing programs across multi-channel campaigns with brand-aligned content and strict compliance, coordinating with teams and vendors to deliver on schedule and within budget.

  • Must-have: 1+ year of relevant marketing experience across multi-channel campaigns
  • Standout: cross-functional collaboration with internal teams and external vendors

Job Description

Responsibilities

  • Develop and manage direct marketing content and programs across multiple channels, including mail, email, statement inserts, and phone.
  • Oversee creative development, compliance approvals, data delivery, fulfillment, and quality control for all marketing materials .
  • Partner with cross-functional teams to create consistent, brand-aligned content for corporate and agent-level marketing initiatives.
  • Coordinate with internal teams and external vendors to ensure flawless execution of campaigns—on time and within budget.
  • Ensure all communications meet legal and regulatory standards, including disclosure and versioning requirements.
  • Promote awareness and utilization of marketing programs among employees, managers, and agents.
  • Handle administrative tasks such as billing, invoicing, and program tracking; provide reporting to leadership.
  • Respond promptly and professionally to customer service inquiries related to marketing programs.

Requirements

  • Bachelor’s degree or equivalent experience, plus at least 1 year of relevant marketing experience.
  • Strong organizational skills with the ability to manage multiple projects independently.
  • Natural curiosity to ask thoughtful questions and identify gaps for improvement.
  • Excellent collaboration, communication, and customer service skills.
  • High attention to detail and commitment to delivering accurate, high-quality work.
  • Familiarity with multi-channel marketing strategies and tactics preferred.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Teams).

Benefits

  • career development opportunities
  • an enhanced 401(k) with match
  • low-cost health, dental, and vision benefits
  • life and disability insurance
  • paid time off
  • holidays
  • volunteer time
  • access to an onsite wellness facility, daycare center, cafeteria, and hybrid work arrangements
  • Farm Bureau… where the grass really is greener!
FBL Financial Group, Inc. logo

FBL Financial Group, Inc.

FBL Financial Group, Inc. sells individual life insurance and annuity products under the brand name of Farm Bureau Financial Services. The Company's segments are Annuity Segment, which sells a variety of traditional annuity products; Life Insurance Segment, which sells a range of traditional and universal life insurance products, and Corporate and Other segment, which provides various support operations, corporate capital and other product lines. It also offers life and annuity products through its subsidiary, Greenfields Life Insurance Company. Its other subsidiaries support various functional areas and affiliates by providing investment advisory and marketing and distribution services. It manages all aspects of two Farm Bureau affiliated property-casualty insurance companies, Farm Bureau Property & Casualty Insurance Company and Western Agricultural Insurance Company.

Founded in 1993
West Des Moines, Iowa, USA
21 employees