Responsibilities

• Coordinates monthly Direct Marketing production schedules, including offer creation, list pulls, data segmentation, creative review, proofing, and vendor interaction.
• Prepares statistical analysis of all direct mail campaigns, response rates, etc.
• Analyzes results of direct marketing campaigns and suggests opportunities for improvement.
• Assists with analysis of all marketing promotions, events, tours, and entertainment.
• Coordinates with print, e-mail, and telemarketing vendors to ensure all direct marketing campaigns are executed timely and accurately.
• Assists with the design of guest surveys to obtain marketing information about organization products and services.
• Thoroughly test and proofread all creative including verifying copy, layout, and all other forms of variable content.
• Coordinate multiple projects simultaneously setting own priorities to ensure timely completion.
• Inventories all departmental print consumables (letterhead, envelopes, postcards, etc.) and places orders to maintain par levels of stock at all times.
• Accesses the player tracking system and makes edits to the system as necessary.

Requirements

• WORKERS IN THIS POSITION MUST BE 21 OR OLDER
• High School Diploma or GED.
• Microsoft Office advanced level to include Word, Excel, Outlook, and Access.
• Valid Driver’s License.
• Must obtain a Siletz Tribal Gaming License.
• Two years of experience in database marketing, finance, or other quantitative, analytical field required.

Preferred

• Associates college degree in Marketing, Business, or related field preferred.
• Two years working in a casino environment preferred.
• Experience in database structure and creating queries is preferred.
• SQL or Oasis Player Rating System or other experience in relational database software preferred.
• Experience with web/email design preferred.
• CMR module experience such as VizExplorer, Quick Custom Intelligence, or OPTX is preferred.