Dir E-Commerce & Mktg at Affinity Gaming | Clark County, NV

Affinity Gaming

Dir E-Commerce & Mktg

Clark County, NV (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive the digital strategy and P&L for a consumer brand with hands-on leadership and cross-functional impact.

Own end-to-end digital strategy across acquisition, retention, and conversion.
Must-have: 8+ years in senior digital marketing roles in consumer brands.
Standout: Player/coach leading a 5–7 person team across ecommerce, social, and promotions.

Job Description

Responsibilities

Develop and execute a comprehensive, holistic digital marketing strategy aligned with overall business and revenue goals.
Lead annual and quarterly digital planning, budgeting, and forecasting.
Define KPIs and performance benchmarks across acquisition, retention, and conversion.
Manage a team of 5-7 as a player/coach, able to get into the business as needed and understand multiple facets, including gifting, digital marketing, and social
Own the P+L with a focus on e-Commerce and Catalogue
Oversee marketing and media strategy (eComm, Catalogue, search, social, display, affiliate, programmatic).
Optimize CAC, ROAS, and customer LTV across channels.
Drive experimentation and A/B testing across landing pages, messaging, and funnels.
Partner closely with digital and merchandising teams to optimize UX, conversion rates, and digital merchandising, promotions, and product placement to drive revenue and results.
Improve site performance, mobile experience, personalization, and promotional initiatives.

Requirements

8+ years of digital marketing experience, including senior leadership roles out of CPG food/beverage brands, ideally from a challenger brand.
Proven success scaling paid media and performance marketing in a consumer brand environment.
Strong experience in e-commerce and DTC growth.
Hands-on experience with Shopify, including site merchandising, product setup, promotions, app integrations, and performance reporting.
Deep understanding of analytics platforms (Google Analytics, GA4, CRM tools, CDPs, etc.).
Demonstrated ability to translate data into actionable insights.
Strong cross-functional leadership and executive communication skills.
Bachelor’s degree required; MBA preferred.

Nice To Have

Strategic yet hands-on operator.
Growth-oriented with a test-and-learn mindset.
Customer-obsessed and brand- sensitive.
Comfortable in a fast-paced, evolving retail environment.
Passionate about building high-performing teams.

Affinity Gaming

2.9 Glassdoor

Here at Affinity Gaming, we are dedicated to providing a superior experience for our guests that values a WELCOMING environment with a focus on GREAT SLOTS, SATISFYING FOOD & THE UTMOST FUN.Located in the heart of the entertainment and gaming capital of the world, Las Vegas, Nevada, Affinity Gaming is more than just another gaming company. We are a personable, loyal, and friendly company that shares a connection with each of our customers. Every employee at Affinity Gaming is committed to enhancing our guests' satisfaction by building upon our relationships and offering high-quality service at a reasonable price. Visit any of our 11 properties (five in Nevada, three in Colorado, two in Missouri, and one in Iowa) to experience our dedication to delivering a value-oriented product in a convenient, welcoming, and casual atmosphere. You may just find yourself visiting us again and again.

Founded in 2010

Las Vegas, Nevada, USA

343 employees (21 in marketing)

www.affinitygaming.com

37% recommend to a friend

48% CEO approval