Director of Growth Marketing DTC
Warmies
California, MO (Remote)
$165K/yr - $185K/yrIn-houseFull-timeDirector/executive5+ years exp.
2 hrs ago
Dir, Consumer Acquisition & Growth
Cypress, CA (Hybrid)
$159K/yr – $246K/yrSenior Level10+ years expFull time
Posted 3 months ago
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Job Summary
Own the multi-brand paid media growth engine, driving full-funnel demand across search, social, and programmatic, while leading test-driven optimization and cross-functional collaboration with CRM and eCommerce to improve CAC, LTV, and ROAS.
- Growth Infrastructure: Build and optimize a multi-brand paid media mix, test new channels, and manage agency governance.
- Lifecycle & Data: Align acquisition with lifecycle strategies using attribution, MMM, and first-party data for targeting and measurement.
- Team & Governance: Lead performance marketing and agency teams, establishing governance and clear KPIs.
Job Description
- Demand generation & paid media strategy
- Own paid media strategy across all DTC brands, including paid search, paid social, video, audio, programmatic, affiliates, and emerging channels
- Optimize channel mix against CAC, ROAS, and LTV targets, balancing prospecting and retargeting across brands
- Evaluate and improve the media partner ecosystem to drive stronger performance and more efficient management
- Manage agency relationships and ensure consistent delivery against performance expectations
- Identify and test new channels to diversify the marketing mix and reduce reliance on any single platform
- Full-funnel accountability
- Drive demand generation across the full consumer journey, from awareness through acquisition and into retention
- Partner closely with eCommerce on traffic quality, landing page performance, and conversion
- Collaborate with CRM to ensure strong connection between acquisition and lifecycle strategies
Exemplis
Born and bred in sunny California, Exemplis® was founded in 1996 on one simple principle: when it comes to our customers, instant gratification is never overrated. Our brands were created to give our customers what they want, how they want it, when they want it. Our Brands:SitOnIt Seating: We’re the number one chair manufacturer in North America for a reason. For 25+ years we’ve been disrupting the industry with unparalleled build-to-order solutions, unmatched lead times as quick as 2 days, & an uncompromising commitment to value. SitOnIt Seating® is the one place for any & every space. Timbuk2: It all started by crafting bags for San Francisco bike messengers in 1989. Now Timbuk2® serves a global community of people on the go with our high-quality handcrafted bags, packs, slings and more.X-Chair: Introducing a product with 21st century technology and design. Our X-Chair® advances the function of office chairs with distinct style, innovative features & a comfort-centric promise built on proprietary ergonomic technology from a team of leaders in their field. Mavix: When experts with 20+ years of ergonomic design team up with a powerful group of endemic gamers, Mavix® is the result – breaking the mold of traditional gaming chairs with design that feels as good as it looks. Mavix is the future of gaming.Edloe Finch: On a mission to make chic modern furniture without the typical mark-up, Edloe Finch® brings a unique dynamic to the furniture industry. Our stylish, elevated designs fit well across living rooms, bedrooms, playrooms & more.Albany Park: Albany Park® disrupted an entire industry with three models that satisfy the needs of everyone. Our innovative way to design and deliver high-quality soft seating means everything arrives at your door fast, free and in space-efficient boxes.
