Responsibilities

• Owning and continuously improving our organic search strategy through keyword targeting, competitor analysis, content recommendations and on-page SEO.
• Monitoring the technical health of our website, including crawlability, indexation, site speed, Core Web Vitals, redirects, broken links and schema markup.
• Optimising website pages, metadata, internal linking and content performance to improve search visibility and keyword rankings.
• Keeping up to date with search engine algorithm changes and emerging SEO best practice.
• Using Google Analytics 4, Google Search Console and Google Tag Manager to assess performance and identify opportunities for improvement.
• Working with our web development agency and internal stakeholders to implement technical SEO improvements.
• Managing and optimising paid media campaigns, with a primary focus on Google Ads.
• Overseeing campaign budgets, bidding strategies, audience targeting, advert testing and landing-page alignment.
• Maintaining accurate conversion tracking across paid marketing channels.
• Analysing campaign performance and recommending ways to improve lead quality, conversion rates and return on investment.

Requirements

• Three to five years’ digital marketing experience within a B2B organisation.
• A bachelor’s degree in Marketing, Communications, Business or a related subject.
• Proven experience managing both paid and organic digital marketing activity.
• Hands-on experience using Google Analytics 4, Google Tag Manager, Google Search Console and Google Ads.
• Understanding of SEO best practice and the fundamentals of technical SEO.
• Experience using a content management system such as WordPress.
• Comfortable managing budgets, forecasting spend and optimising performance against measures such as cost per lead, cost per acquisition, return on advertising spend and lead volume.
• Strong analytical and problem-solving skills, with experience of dashboards, attribution models, conversion tracking and A/B testing.
• Ability to turn complex marketing data into clear, meaningful business insights.
• Confident communication and ability to work collaboratively with colleagues and stakeholders across different teams and locations.

Preferred

• Experience using HubSpot Marketing Hub would be an advantage, along with HubSpot, Google Ads, Google Analytics or Meta Blueprint certifications.
• Experience within HR technology, staffing, professional services or another considered-purchase B2B environment would also be beneficial, as would previous experience working with distributed or international marketing teams.