Responsibilities

• Develop and execute the organization’s digital growth strategy across subscriptions, eCommerce, loyalty programs, and other digital revenue streams.
• Own the day-to-day performance of digital revenue, proactively monitoring results and driving weekly and monthly improvements.
• Lead initiatives to increase digital subscription acquisition, conversion, retention, and renewal.
• Optimize subscription and eCommerce funnels by identifying drop-off points and implementing improvements to the user experience.
• Develop and manage loyalty program strategies that are sustainable, measurable, and aligned with business goals.
• Partner with Marketing to drive digital campaigns that increase subscriptions, loyalty engagement, and eCommerce revenue.
• Collaborate with Sales and Commercial teams to support digital monetization strategies and revenue opportunities.
• Identify and evaluate new digital revenue opportunities through market trends, user behavior, and competitive analysis.
• Lead efforts to strengthen the organization’s use of data and audience segmentation to improve monetization and personalization.
• Define and track KPIs across digital revenue streams, ensuring consistent reporting and performance accountability.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Digital Media, Communications, Data Analytics, or a related field required.
• 7+ years of progressive experience in digital strategy, digital business growth, digital product management, subscriptions, eCommerce, loyalty programs, or digital revenue operations.
• 3+ years of experience leading teams, managing cross-functional initiatives, and driving execution in a fast-paced environment.
• Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook).
• Bilingual (writing, conversational and reading comprehension in English and Spanish).

Preferred

• Strong knowledge of digital business models, including subscriptions, eCommerce, loyalty programs, and digital monetization strategies.
• Proven ability to drive digital revenue growth through performance optimization, experimentation, and execution discipline.
• Experience building and improving loyalty programs that drive measurable engagement and sustainable business value.
• Strong analytical skills with the ability to translate data into clear insights, priorities, and business actions.
• Demonstrated ability to lead a Business Intelligence function, including setting priorities, ensuring data quality, and delivering decision-ready reporting.