Digital Strategy Coordinator

Columbus, OH (Hybrid)

$55K/yr – $60K/yrEntry Level2+ years expFull time

Posted 6 days ago

Job Summary

Own and execute tag management configurations, CMS/CRM data tasks, and reporting for campaigns under supervision, while coordinating with stakeholders and tracking progress.

  • Manage tags, triggers, and data in alignment with Director direction
  • Document findings, track progress, and prepare performance decks
  • Collaborate across Content, Tech, and Strategy teams to move toward independent builds

Job Description

Responsibilities

  • Build and test tags, triggers, and variables in the tag management platform to Manager and Director specifications; publish only with Director approval
  • Carry out defined configuration and data-entry tasks in the client's content management system (CMS) and customer relationship management (CRM) platform: entering redirect maps, populating structured data and schema fields, setting up forms, and building campaign tracking parameters (UTMs) from the approved taxonomy
  • Verify what ships — tags, forms, redirects, consent behavior — against the spec on launches, migrations and rebuilds
  • Research platform, plugin and vendor options and document findings and trade-offs for the Director's selection and the Manager's implementation
  • Run crawls, exports and prompt sets for site, content and AI search audits and record results in the team's formats
  • Keep tracking specifications, tag inventories, and integration documents current as living records
  • Pull and assemble data from analytics and search platforms into recurring report templates; flag anomalies for review
  • Prepare charts, tables, and supporting slides for performance and campaign decks
  • Track tickets, timelines, and open questions with developers, Media, Creative, and Earned teams on behalf of the strategy team
  • Prepare meeting notes, follow-ups, and status updates for internal and client check-ins

Requirements

  • 0-2 years of experience in digital marketing, analytics, web operations, or a related field
  • Curiosity about how websites, tracking, and marketing technology work, and excitement to learn new platforms quickly; we are technology agnostic and the digital landscape changes constantly
  • Comfort engaging with stakeholders at every level of technical comfort, from developers to client leadership
  • Clear written communication: turning findings, trade-offs, and meeting discussions into concise, useful documentation
  • Strong information retention: holding onto context and decisions across projects and bringing them forward when they come back around
  • Attention to detail and the discipline to follow written specifications, check your work against them before calling it done, ask when something is unclear, and take direction well
  • Organization to manage multiple tickets, deadlines, and open questions across teams at once, plus comfort in spreadsheets (Google Sheets or Excel) for organizing and summarizing data
  • Any experience in digital marketing, analytics, or web operations is welcome, including internships, co-ops, and relevant coursework

Preferred

  • exposure to Google Analytics 4, Google Search Console, Google Tag Manager, a content management system (WordPress, Drupal) or customer relationship management platform (HubSpot, Salesforce), basic HTML, or interest in AI search and generative engine optimization

Benefits

  • Open PTO
  • Flexible work hours and remote work
  • Paid holidays + holiday closure between Christmas Eve and New Year’s Day
  • Company-paid medical, dental, and vision insurance
  • Life insurance and disability benefits
  • 401k program with employer matching
  • 6 weeks paid parental leave
  • Employee bonus referrals
  • Company-provided snacks and beverages (yes, beer/wine included)
  • … and lots more!
The Shipyard logo

The Shipyard

3.6 Glassdoor

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love. By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated. Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.

Founded in 2014
Columbus, Ohio, USA
310 employees (107 in marketing)
71% recommend to a friend
92% CEO approval

Salaries

Posted range

$55K/yr – $60K/yr

Taken straight from the job posting.

See all The Shipyard salaries

Marketing Team

Marketing Team Size
64 (21% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$59.5M
Last Raise
$59.5M
Private Equity, 3 years ago

Funding History

  • Aug 2023
    Private Equity • $59.5M

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
27.9%
Direct
49.4%
Referral
6.1%
Social
15.1%
Paid
1.4%

Headcount Trend

Current headcount: ~310

Recent News

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Digital Strategy Coordinator

The Shipyard · Columbus, OH · Hybrid