Digital Strategist

Louisville, KY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive high-budget paid media campaigns across Meta, Google, TikTok, LinkedIn, and programmatic channels to maximize ROI.

  • Own multi-platform campaigns from planning to optimization.
  • Must-have: Proven ability to manage large-budget campaigns with lead generation.
  • Standout: Cross-functional collaboration with creative, strategy, and data teams.

Job Description

Responsibilities

  • Develop, implement, and optimize high-budget digital ad campaigns across Meta, Google, TikTok, LinkedIn, and programmatic platforms .
  • Leverage advanced audience segmentation, A/B testing, and analytics to maximize ROI and campaign effectiveness.
  • Manage multi-million-dollar ad spend while ensuring efficiency, profitability, and strategic alignment with client goals.
  • Stay on top of platform updates, algorithm changes, and emerging trends to continuously refine strategies.
  • Collaborate with creative, strategy, and data teams to craft compelling ad creatives and landing page experiences.
  • Analyze performance data, generate insights, and provide executive-level reporting with actionable recommendations.
  • Lead client-facing meetings, presenting campaign strategies, insights, and growth opportunities.
  • Mentor and provide guidance to junior media buyers, fostering a high-performance culture.
RedTag logo

RedTag

REDTAG, a chain of value fashion and home stores is a refreshing concept in today's retail scenario.REDTAG is part of BMA International group which, being one of the oldest & foremost retail houses in the GCC, has achieved important milestones in retail, fashion and lifestyle over the last three decades. With its vision to be the preferred Value Retail Brand for Fashion and Home ware, REDTAG has made its mark in a competitive world becoming a favorite of families that look forward to the latest in fashion and style along with a truly enjoyable shopping experience. The REDTAG Group, currently with 200+ fashion and lifestyle stores across the GCC has been growing at a rate of 20 per cent annually. This coupled with an ambitious plan to open at least 15 new REDTAG stores per year in malls as well as high streets has seen the REDTAG brand become a leader in the value fashion and lifestyle market.The REDTAG group’s biggest asset is its diversity of talent : 4500+ People from over 30 parts of the world, working across 150+ Stores across Middle East and Asia but driven by the same set of corporate Values and a shared Passion, Commitment and creativity to deliver the REDTAG promise of Value.If a career with the region's leading fashion retailer excites you, mail your resume to careers@redtag.ae for exciting career opportunities.

Founded in 2006
Dubai, Dubai, ARE
1.6K employees (242 in marketing)

Traffic Signals

Monthly Visitors
181

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
211 (13% of company)