Responsibilities

• Create, launch, oversee, and optimize paid media campaigns on Meta and Google.
• Develop advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
• Oversee the integration between digital advertising, SEO, and other account deliverables, including social media management, search engine optimization, and content marketing.
• Run other traditional and programmatic digital advertising campaigns as needed. (This includes initiating insertion orders with third parties and placing ads programmatically.)
• Optimize campaigns to maintain performance and communicate recommendations to the relevant account and client teams. (Our ad campaigns are never “set it and forget it.”)
• Execute search engine optimization tactics across multiple accounts and websites.
• Deliver weekly ad toplines emails and monthly ad reports that illustrate key performance indicators and outline a compelling story.
• Manage multiple clients’ content editorial calendars and ensure content is being developed, converted to web, and published on time.
• Participate on client calls and provide campaign updates and other account-relevant contributions.
• Build and maintain ad and other digital vendor relationships, including maintaining contacts with Meta and Google.

Requirements

• Bachelor’s Degree and 3-5 years of relevant work experience required.
• Agency experience is preferred.
• Experience in the B2C client space is a plus, but not required.

Preferred

• You are a digital evangelist , passionate about all things web, social, and paid media.
• You are an advertising aficionado , boasting hands-on-keyboard experience with the ABC’s and 123’s of DSP, SSP, and OTT (and all the other advertising acronyms).
• You are a search engine optimization savant , able to take ownership of any SEO project big or small alongside a retained consultant.
• Experienced with content management systems and digital platforms , ready to jump in and work in Wordpress, Elementor, Google Analytics, Agency Analytics, and other popular platforms.
• You are a Jack or Jane of All Trades , unwilling to completely pigeonhole yourself into one digital specialty or focus and happy to help anywhere needed.
• You are a storyteller , capable of compiling analytics or other data and converting it to compelling, client-facing reporting.
• You are detail-oriented and organized , excited to navigate multiple clients and projects simultaneously with ease (and without being micromanaged).
• You are a digital enthusiast , obsessed with staying up-to-date on the latest digital trends.