Responsibilities

• Create, launch, oversee, and optimize paid media campaigns on Meta and Google.
• Develop advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
• Oversee the integration between digital advertising, SEO, and other account deliverables, including social media management, search engine optimization, and content marketing.
• Run other traditional and programmatic digital advertising campaigns as needed. (This includes initiating insertion orders with third parties and placing ads programmatically.)
• Optimize campaigns to maintain performance and communicate recommendations to the relevant account and client teams. (Our ad campaigns are never “set it and forget it.”)
• Execute search engine optimization tactics across multiple accounts and websites.
• Deliver weekly ad toplines emails and monthly ad reports that illustrate key performance indicators and outline a compelling story.
• Manage multiple clients’ content editorial calendars and ensure content is being developed, converted to web, and published on time.
• Participate on client calls and provide campaign updates and other account-relevant contributions.
• Build and maintain ad and other digital vendor relationships, including maintaining contacts with Meta and Google.
• Contribute to other deliverables and firm responsibilities, including business development, process improvement, and project management.

Requirements

• Bachelor’s Degree and 3-5 years of relevant work experience required.
• Agency experience is preferred.
• Experience in the B2C client space is a plus, but not required.

Preferred

• Experience with Wordpress, Elementor, Google Analytics, Agency Analytics, and other popular platforms.