Senior Marketing Manager
Raspberry Pi Foundation
Minneapolis, MN (Remote)
$110K/yr - $120K/yrIn-houseOtherSenior level
2 hrs ago
Digital Specialist
District of Columbia, USA
$65K/yr – $85K/yrMid Level2+ years expFull time
Posted 3 months ago
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Job Summary
Drive ICI’s digital strategy and advocacy program across national, state, and local levels to advance business, brand, and policy goals.
- Own planning and execution of a comprehensive digital program advancing ICI’s goals.
- Must-have: Strong track record planning digital campaigns with data-driven KPIs.
- Standout: Experience coordinating with vendors and cross-functional teams.
Job Description
Responsibilities
- Plans, develops, and executes a comprehensive digital communications program to advance ICI’s business, brand, and advocacy goals at the national, state, and local levels.
- Key role in day-to-day work of ICI’s advocacy campaign, Secure Financial Future.
- Audits existing digital assets—including social media channels, websites, email marketing—to inform the development of communications program.
- Assists in website content management and maintaining relationship with external website partners.
- Develops and oversees the implementation of a paid strategy under the Director’s guidance, with responsibility for a six-figure advertising budget.
- Builds long-term relationships with digital stakeholders and partners with colleagues at member firms and allied organizations.
- Collects rigorous metrics and KPIs to inform a proactive, forward-looking approach that can improve ICI’s digital impact.
- Supports conference and event marketing planning and execution, including on-the-ground support for principals.
- Designs and documents workflows, toolkits, guidelines, and standards.
- Commits to maintain understanding of changing trends and best practices.
Requirements
- Experience supporting the development and execution of tailored communications and/or public affairs campaigns in partnership with other communications disciplines.
- Previous experience sourcing and managing outside vendors preferred.
- Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
- Experience in politics, finance, or other heavily regulated industries preferred.
- Experience at or partnering with member associations preferred.
- Ability to work independently to create timely, impactful, and thoughtful digital content.
- Understanding of social & digital campaign strategy and execution.
- Excellent writing and editing skills.
- Understanding of digital and social platforms and relevant strategies.
- Ability to collect and use data, analytics, and other KPIs for campaign development and execution.
Preferred
- Previous experience sourcing and managing outside vendors preferred.
- Experience in politics, finance, or other heavily regulated industries preferred.
- Experience at or partnering with member associations preferred.
- Political, PR and/or consulting experience preferred.
Investment Company Institute
ICI is the leading association representing the asset management industry globally in service of individual investors. ICI’s members include mutual funds, exchange-traded funds (ETFs), closed-end funds, and unit investment trusts (UITs) in the United States, and UCITS and similar funds offered to investors in other jurisdictions.
