Responsibilities

• Develop and implement comprehensive digital marketing strategies, including social media, paid advertising, email marketing, and content creation to boost brand visibility.
• Manage and optimize social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to maximize reach and engagement.
• Update, maintain, and improve the company website.
• Oversee website management using content management systems like WordPress, ensuring content is fresh, relevant, and optimized for SEO.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic through effective SEO practices.
• Create visually appealing graphics and multimedia content to enhance campaign impact.
• Set up, monitor, and analyze digital campaigns using Google Ads (including Google AdWords), Google Analytics, Google Tag Manager, and other analytics tools to measure performance and inform future strategies.
• Photograph completed remodeling projects, before-and-after transformations, job sites, and other company activities.
• Plan and maintain a consistent social media content calendar.
• Coordinate with the remodeling team to gather project information, photos, and videos.

Requirements

• 3–5 years of experience in digital marketing, social media marketing, content creation, or a related field.
• Proven experience in digital marketing management with a strong understanding of social media marketing, paid advertising campaigns, SEM (Search Engine Marketing), and web analytics reporting.
• Proficiency in SEO tools, Google Ads (including Google AdWords), Google Analytics, Google Tag Manager, and marketing automation platforms.
• Technical skills including HTML, CSS, and familiarity with content management systems such as WordPress.
• Strong graphic design skills with expertise in Canva and Adobe Creative Suite applications.
• Experience managing social media advertising campaigns on platforms like Facebook Advertising and other paid search marketing channels.
• Ability to analyze data effectively to optimize campaigns for performance marketing goals such as lead generation or e-commerce sales.
• Excellent content creation skills for engaging blog posts, social media updates, email marketing campaigns, and multimedia assets.
• Knowledge of website management best practices including SEO techniques and website optimization strategies.
• Strong communication skills with the ability to work collaboratively across teams in a fast-paced environment.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance