Responsibilities

• Lead omnichannel digital marketing strategy across social, programmatic, retail media, and in-store channels.
• Develop content strategy and campaign roadmaps aligned to business, merchandising, and brand objectives.
• Drive cross-functional alignment and adoption of integrated digital strategies.
• Oversee full-funnel digital advertising, retail media, and agency partnerships to maximize performance and ROI.
• Monitor campaign performance using GA4 and analytics tools, providing insights and optimization recommendations.
• Lead testing, attribution, and benchmarking efforts to continuously improve marketing effectiveness.
• Direct social media strategy, content execution, and community engagement.
• Manage in-store digital advertising, signage, and promotional displays.
• Oversee digital merchandising and promotions across online ordering platforms.
• Own digital customer engagement, feedback management, and sentiment monitoring.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• Senior Manager: 5–8 years of experience
• Director: 8–12+ years of experience
• Strong expertise in programmatic platforms, paid social tools (Meta, LinkedIn), and GA4 analytics
• Demonstrated success driving customer acquisition, engagement, and revenue through digital strategies
• Excellent analytical, communication, and stakeholder management skills
• Ability to operate strategically while remaining hands-on in execution

Preferred

• Experience in convenience retail, fuel, or QSR industries
• Experience working with retail media networks and co-op marketing programs
• Strong creative storytelling and brand development capabilities
• Proven success scaling digital marketing programs in high-growth environments