Digital and Retail Operations Assistant

Responsibilities

• Create, edit, and schedule a minimum of three (3) static social media posts per week in accordance with the company's content plan and brand standards.
• Create, edit, and publish or schedule a minimum of one (1) short-form video per week for approved social media platforms.
• Develop content using company-provided products, photographs, video, graphics, promotional information, and approved brand messaging.
• Assist with photographing and/or recording products, retail displays, vendor events, and other approved business activities.
• Organize digital content and maintain appropriate file naming and storage practices.
• Follow established brand, copyright, privacy, and social-media guidelines.
• Monitor basic social-media engagement information, including reach, views, interactions, shares, comments, and other available platform metrics.
• Provide management with periodic updates regarding content performance and audience engagement.
• Incorporate management feedback into future content and scheduling.
• Assist with stocking Hand Crafted Tyler products at designated retail locations as needed.

Requirements

• Communicate clearly and professionally in person, in writing, and through digital communication.
• Organize multiple assignments and meet established deadlines.
• Use common social-media platforms and basic digital content-creation tools or demonstrate the ability to learn them.
• Create basic written, photographic, graphic, and video content.
• Learn and follow established brand standards and business procedures.
• Work independently on assigned tasks while seeking clarification when needed.
• Work cooperatively with management, customers, retail partners, vendors, and event organizers.
• Demonstrate attention to detail and accuracy.
• Analyze basic engagement and operational information and communicate meaningful observations.
• Represent the company professionally in retail and public-event settings.

Preferred

• Current enrollment at an eligible Texas college or university, as applicable to TXWORKS eligibility.
• Coursework or demonstrated interest in marketing, communications, business, entrepreneurship, retail management, digital media, hospitality, or a related field.
• Experience with social-media platforms, photography, video creation, Canva or comparable design tools, or social-media scheduling platforms is helpful but not required.
• Previous retail, customer-service, event, or small-business experience is helpful but not required.

Benefits

• Flexible schedule