Responsibilities

• Plan, develop, and execute data-driven digital PR campaigns aligned with business goals.
• Collaborate closely with SEO, Editorial, and Data teams to ideate and produce compelling, insight-led content designed for media outreach.
• Secure high-quality media coverage across national, trade, and niche publications.
• Craft strong, newsworthy pitches to promote proprietary data, expert commentary, and timely insights.
• Track campaign performance and media placements to inform future strategy and optimization.

Requirements

• Experience in digital PR, SEO-focused PR, or media relations.
• Understanding of how earned media supports brand perception, organic search performance and LLM.
• Excellent written and verbal communication skills, with the ability to manage multiple projects and stakeholders.
• Understanding of how to structure and evaluate a story to maximize media attention.
• Experience using AI tools to support research, ideation, and data collection.

Preferred

• Experience working within a digital publisher, affiliate marketing, or content-led organization.
• Familiarity with financial services, insurance, health, home, and/or small business verticals.
• Comfort working cross-functionally with SEO, editorial, analytics, and marketing teams.

Benefits

Compensation

How to Apply

Other