Responsibilities

• Off-page and digital PR strategy, end to end, from the first idea through placement and reporting.
• Sourcing the data behind a story. That means public and government datasets, original surveys you commission or design, and our own first-party platform signals, shaped into angles journalists, bloggers, and industry publications want to cite.
• Writing the briefs that turn those angles into linkable assets like data studies, interactive tools, maps, and original research, then driving them through our dev and design teams to ship.
• Building and maintaining relationships with journalists, editors, and publishers across tech, telecom, consumer finance, and local news.
• Running outreach campaigns, pitching press, and tracking what lands and what doesn't.
• Auditing and protecting our backlink profile, including ongoing disavow work.
• Reporting on what counts: referring-domain growth, placement quality, and the strength of the link profile over time.
• Moving us off the treadmill of paying monthly for a handful of links, toward owned assets that keep earning on their own.
• Growing the function as it proves out, with the opportunity to hire and lead a team over time.

Requirements

• 5+ years in digital PR, data-driven link acquisition, or earned media, with a portfolio of placements you can point to. We want to see coverage in real outlets, not a list of guest-post domains.
• The judgment and self-direction to run this on your own. You can set the strategy, build the pipeline, and deliver without a playbook handed to you.
• The ability to source your own data. You know where the stories live, whether that's public and government datasets, survey platforms, or first-party data, and you can pull, combine, and sanity-check it without waiting on someone to hand it to you.
• A track record of turning data into a story a journalist will run. If you've pitched a data study and earned coverage from it, that's exactly what we're looking for.
• Real outreach experience and existing media relationships, ideally in tech, telecom, or consumer and local verticals.
• Comfort with the modern off-page toolset. We use Ahrefs heavily, plus the usual outreach and prospecting tools.
• The judgment to tell a genuinely valuable link from a spammy one, and to protect a link profile rather than just grow it.
• Strong writing. You'll be drafting pitches and asset briefs constantly.

Preferred

• Familiarity with the ISP, broadband, or telecom space and its public data sources like FCC broadband data and Census.
• Experience designing and running original surveys for earned media.
• Hands-on data skills (SQL, spreadsheets, analysis) and the ability to translate datasets into clear, media-ready visuals.
• Experience building or managing a small team, or readiness to grow into that.
• Experience standing up a digital PR function from scratch instead of inheriting one.