Digital PR & Earned Media Specialist

Defiance, OH (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own digital PR and earned media with a focus on third-party advocacy, entity consistency across AI answer engines, and online reputation in B2B 3PL; plus paid social experiments and platform expansion that feed pipeline.

  • PR and earned media: land coverage in trade press and industry outlets, manage reviews, and monitor share of voice alongside analyst relationships.
  • LinkedIn and paid media execution: end-to-end campaigns, tracking, and pipeline-aligned optimization with marketing ops.
  • Platform expansion and governance: test new channels, apply AEO/GEO lessons for 3PL, maintain ICP alignment, and scale what works with hands-on execution.

Job Description

Responsibilities - Digital PR and earned media across trade press and industry outlets, plus managing online reputation on G2, Capterra, Google, and other directories. - LinkedIn Ads end to end: build, launch, optimize, and pace campaigns with audience targeting, budgets, and creative assets; set up conversion tracking and align with pipeline goals with Marketing Ops. - Test and iterate on targeting and ad creative; identify pilot platforms and scale what works; apply AEO and GEO insights specific to 3PL; maintain ICP alignment across earned and paid efforts; monitor share of voice and competitor earned presence; leverage social listening tools and AI-assisted research to accelerate outreach while staying authentic.