Responsibilities

• Campaign Execution: Run PR campaigns from brief through outreach, follow-up, and results, managing daily tasks, timelines, and deliverables across multiple clients
• Media Relationships & Outreach: Build and maintain real relationships with reporters and editors, lead proactive outreach and disciplined follow-up, and track reporter preferences, beats, and engagement history so every next pitch lands warmer
• Pitch Writing & Storytelling: Write pitches reporters actually open — tailored to the outlet, the angle, and the moment — across both proactive campaigns and reactive news opportunities
• Reactive Media: Monitor the news cycle for opportunities relevant to our clients' practice areas and move quickly when one hits, pitching reporters directly with a timely angle
• Source Requests: Respond daily to journalist source requests on Qwoted, Source of Sources, and similar platforms, matching the right client expert to the right query
• Thought Leadership & Expert Positioning: Identify the angles that position clients as credible sources, define how their expertise should be framed for each opportunity, and brief the content team so the commentary lands the way the outlet needs it
• Data-Led Campaigns: Support campaign development by sourcing datasets, shaping angles, and writing the story around the numbers
• Media List Building & Targeting: Build and refine media lists using Muck Rack, JournoFinder, and manual research, sharpening targeting over time to lift response rates
• Reporting: Track coverage, links, and outreach performance, and report clearly on what's working and what isn't
• Competitive Intelligence: Monitor competitor media coverage, link acquisition, and authority gaps to find where our clients can differentiate and win

Requirements

• 3–5 years in PR, digital PR, media relations, or journalism, with hands-on outreach experience.
• Proven placements you can point to. You should be able to walk us through a specific piece of coverage you landed, what the angle was, and why the reporter said yes.
• You generate the angles, not just execute them. Given a client and a news cycle, you come back with three ideas worth pitching — not a request for direction.
• Strong, fast writing. You can turn a complex topic into three sentences that make a reporter care.
• Ability to manage multiple campaigns and client portfolios simultaneously without dropping threads
• Comfortable with volume and deadlines in a fast-paced environment
• Organized, proactive, and detail-oriented, with the discipline to work remotely
• Excellent verbal and written communication skills

Preferred

• Experience with legal, dental, medical, or other regulated professional services clients
• Familiarity with SEO fundamentals and how earned links and citations affect search and AI visibility